Archive for October, 2014

  • Knowing Your Target Audience is Key to Medical Marketing Services

Knowing your target audience means that every word, sentence, and paragraph is directed to a particular kind of person. When creating your marketing plan, imagine your ideal target audience and what is going on in their mind. When your audience views your website, they should feel like you wrote the information just for them.

  • Conveying Your Expertise

Showcase that your team has the knowledge and expertise to provide services. This can be done by sharing medical knowledge or even by posting pictures of the staff working. You can also talks on the local new about medical topics. You can also send press releases to the local media with your commentary if something significant has happened in your industry.

  • Build a Professional Image

If you create a professional-looking website, you make a brand for yourself.  Patients are looking beyond just what you can offer and are looking for providers that can provide a memorable brand

To learn more please visit: http://www.farotech.com/medical-marketing-services/

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More than ever before, doctors and providers need to differentiate themselves.  The 30-second “elevator speech” is a golden opportunity to distinguish yourself, your profession, your practice or organization.  Done well, it’s natural sounding, immediately engaging and it often generates business.

How to sell yourself in 30-seconds without sounding self-promoting…

  • Say why someone should care.
  • How or why you are different and better.
  • Use language that is understandable, engaging, clear and memorable.
  • Target your audience.
  • Provoke interest and a sense of wanting to know more.
  • Craft your speech carefully and thoughtfully.
  • Keep it simple and brief; 30 seconds is ideal; 60 seconds is max.
  • Focus. Stick to one primary (differentiating and beneficial) idea.
  • Use an attention getting or provocative opening.
  • Embrace specifics, not generics.
  • Stories, emotions and metaphors are memorable.
  • Inject genuine enthusiasm; it’s contagious.
  • Practice. Test. Revise. Practice.
  • Use it frequently and wear it comfortably.

To learn more about these ideas please visit: http://www.healthcaresuccess.com/blog/doctor-marketing/doctors-build-personal-brand-reputation-30-seconds.html

Making a successful website for your practice isn’t about having content and pictures displayed.  It is about building a website that will attract people to visit, share, and utilize your services.  Below are three ideas to follow to manage an effective website.

Stamp Your Brand on Your Dental Website

Ensure our brand is reflected on the website, as it is an extension of your dental practice. Your brand is the image you want to present to the world. It should also be reflected in your logo, and your office space.

Consider Length of Dental Posts for Your Dental Website 

The best length for posts for web pages depends on the content provided and the way you format it. Even if you want provide a large amount of information, you can break it into smaller chunks by using subtitles and bullet points.  Longer web pages and blog posts allow for more search engine optimization by allowing you to use more keywords and links.

Make Your Dental Website a Source of Information

Most people use the Internet to research topics. By making your dental website a great source of information you encourage more visitors.

It is important to provide information about dental services, dental products, office location, and dental staff. However, consider making your dental website a great source of other dental-related information. Use your dental blog to post about the latest happenings in the dental field as well as the latest happenings at your dental office. Don’t make it all about how to floss and brush. Give visitors a reason to return week after week.

Keep in mind that visitors often judge your brand by looking at your website. The content, images, and design go a long way in setting you apart from other dentists. Take the time to make your dental website successful.

Learn more at: http://dentainment.com/3-tips-to-make-a-dental-website-successful/#sthash.3bYKTNzD.dpuf

Many medical offices are small businesses.  If you run a small healthcare organization or practice, you can also use tactics used by small businesses outside of the medical field.  Listed below are a 5 of the 10 content marketing tips that when utilized can draw in more patients or customers.

  1. Make A Schedule

Create an outline of each month and be sure to include networking and industry events.  Assign time each week to brainstorm, develop strategy, research and actually create your content.

  1. Research

Do some research and look at other small business websites and social media channels. Don’t limit your research to just small businesses; you can look at well-known organizations to inspire and drive your marketing strategies.

  1. Survey

Survey your consumers to see what they really want and need. The information from surveys can help to improve your website and your services. Small incentives (gift cards, money, prize) work great to achieve a more genuine response.

  1. Understand Current Trends

Research social media sites to see what is trending and use those items to create popular content.

  1. Use Video

Videos are a great way to get your content out and for consumers to connect with information and share it. You don’t even need fancy equipment, you can use a smart phone and use apps like Instagram, YouTube, and Vine to post your content.

To learn about the other 5 tactics please visit: http://www.business2community.com/content-marketing/10-awesome-content-marketing-tips-small-business-01002755#!bSf6st

In todays marketing culture, companies must find a way to draw customers in versus pushing messages to customers. This concept is known as inbound marketing and it is extremely important for healthcare organizations to master to be able to market competitively.

Inbound is about attracting and establishing relationships with target audiences with long-form story telling versus short, paid promotional tactics.

Four key elements of inbound marketing for success:

Website traffic generation

Utilize search engine optimization, website blogging and social media to engage your audience.

Lead generation

Generating traffic is only part of the goal; you want to turn that traffic into leads. To get visitors to click and engage with your organization offer things like webinars, e-books and call-to-action buttons. These require visitors to enter their email addresses to obtain the desired content. This information creates a lead.

Lead conversion

Those visitors that engage need to be followed up with. Follow-up responses can invite the customer back for more company content

Analysis and measurement

In todays marketing culture, companies must find a way to draw customers in versus pushing messages to customers. This concept is known as inbound marketing and it is extremely important for healthcare organizations to master to be able to market competitively.

Inbound is about attracting and establishing relationships with target audiences with long-form story telling versus short, paid promotional tactics.

Four key elements of inbound marketing for success:

Website traffic generation

Utilize search engine optimization, website blogging and social media to engage your audience.

Lead generation

Generating traffic is only part of the goal; you want to turn that traffic into leads. To get visitors to click and engage with your organization offer things like webinars, e-books and call-to-action buttons. These require visitors to enter their email addresses to obtain the desired content. This information creates a lead.

Lead conversion

Those visitors that engage need to be followed up with. Follow-up responses can invite the customer back for more company content

Analysis and measurement

Measure and track all website traffic, tactics, and campaigns to see which strategies are successful and which ones are eating too much of the budget.

To learn more please visit: http://www.odwyerpr.com/story/public/3286/2014-10-07/inbound-marketing-brings-fresh-air-healthcare.html

By now everyone has heard of the “ALS ice bucket challenge”, where chosen participants had to dump ice water on their head and donate to the ALS association.  In less than a month, donations from the ice bucket challenge totaled $94.3 million.  This was very different than the previous year during the same time, the ALS foundation only raised $2.7 million in comparison. Not only did this viral sensation raise awareness about the cause, it also secured a great deal of money for research.

Medical marketers can learn from the ALS ice bucket challenge and use the same tactics.  Follow these guidelines below to increase awareness on your next marketing campaign.

Keep it simple. The ice bucket challenge asks people to dump ice water on their heads and donate $10 to the ALS Foundation or donate $100 to the charity. The objective was clear and easy to understand.

Add immediacy to your message. The campaign worked so well because the challenge requires people to act within 24 hours. By giving your audience a deadline, the initiative will become a greater priority.

Make it an obligation. The campaign worked because it trapped the person nominated. If you didn’t join in, you faced a penalty. Your friends were waiting for your video so you didn’t want to disappoint them.

Educate your audience. The viral campaign drove awareness about ALS but the videos didn’t necessarily educate and inform people about the horrific disease.

Use video in your marketing strategy. The challenge demonstrates the power of video, especially now that smartphones make it easy to create and share videos.

To learn more these tactics please visit: http://www.fiercehealthcare.com/story/5-healthcare-marketing-lessons-als-ice-bucket-challenge/2014-08-28