Archive for the ‘Marketing’ Category

  • Knowing Your Target Audience is Key to Medical Marketing Services

Knowing your target audience means that every word, sentence, and paragraph is directed to a particular kind of person. When creating your marketing plan, imagine your ideal target audience and what is going on in their mind. When your audience views your website, they should feel like you wrote the information just for them.

  • Conveying Your Expertise

Showcase that your team has the knowledge and expertise to provide services. This can be done by sharing medical knowledge or even by posting pictures of the staff working. You can also talks on the local new about medical topics. You can also send press releases to the local media with your commentary if something significant has happened in your industry.

  • Build a Professional Image

If you create a professional-looking website, you make a brand for yourself.  Patients are looking beyond just what you can offer and are looking for providers that can provide a memorable brand

To learn more please visit: http://www.farotech.com/medical-marketing-services/

More than ever before, doctors and providers need to differentiate themselves.  The 30-second “elevator speech” is a golden opportunity to distinguish yourself, your profession, your practice or organization.  Done well, it’s natural sounding, immediately engaging and it often generates business.

How to sell yourself in 30-seconds without sounding self-promoting…

  • Say why someone should care.
  • How or why you are different and better.
  • Use language that is understandable, engaging, clear and memorable.
  • Target your audience.
  • Provoke interest and a sense of wanting to know more.
  • Craft your speech carefully and thoughtfully.
  • Keep it simple and brief; 30 seconds is ideal; 60 seconds is max.
  • Focus. Stick to one primary (differentiating and beneficial) idea.
  • Use an attention getting or provocative opening.
  • Embrace specifics, not generics.
  • Stories, emotions and metaphors are memorable.
  • Inject genuine enthusiasm; it’s contagious.
  • Practice. Test. Revise. Practice.
  • Use it frequently and wear it comfortably.

To learn more about these ideas please visit: http://www.healthcaresuccess.com/blog/doctor-marketing/doctors-build-personal-brand-reputation-30-seconds.html

Making a successful website for your practice isn’t about having content and pictures displayed.  It is about building a website that will attract people to visit, share, and utilize your services.  Below are three ideas to follow to manage an effective website.

Stamp Your Brand on Your Dental Website

Ensure our brand is reflected on the website, as it is an extension of your dental practice. Your brand is the image you want to present to the world. It should also be reflected in your logo, and your office space.

Consider Length of Dental Posts for Your Dental Website 

The best length for posts for web pages depends on the content provided and the way you format it. Even if you want provide a large amount of information, you can break it into smaller chunks by using subtitles and bullet points.  Longer web pages and blog posts allow for more search engine optimization by allowing you to use more keywords and links.

Make Your Dental Website a Source of Information

Most people use the Internet to research topics. By making your dental website a great source of information you encourage more visitors.

It is important to provide information about dental services, dental products, office location, and dental staff. However, consider making your dental website a great source of other dental-related information. Use your dental blog to post about the latest happenings in the dental field as well as the latest happenings at your dental office. Don’t make it all about how to floss and brush. Give visitors a reason to return week after week.

Keep in mind that visitors often judge your brand by looking at your website. The content, images, and design go a long way in setting you apart from other dentists. Take the time to make your dental website successful.

Learn more at: http://dentainment.com/3-tips-to-make-a-dental-website-successful/#sthash.3bYKTNzD.dpuf

In todays marketing culture, companies must find a way to draw customers in versus pushing messages to customers. This concept is known as inbound marketing and it is extremely important for healthcare organizations to master to be able to market competitively.

Inbound is about attracting and establishing relationships with target audiences with long-form story telling versus short, paid promotional tactics.

Four key elements of inbound marketing for success:

Website traffic generation

Utilize search engine optimization, website blogging and social media to engage your audience.

Lead generation

Generating traffic is only part of the goal; you want to turn that traffic into leads. To get visitors to click and engage with your organization offer things like webinars, e-books and call-to-action buttons. These require visitors to enter their email addresses to obtain the desired content. This information creates a lead.

Lead conversion

Those visitors that engage need to be followed up with. Follow-up responses can invite the customer back for more company content

Analysis and measurement

In todays marketing culture, companies must find a way to draw customers in versus pushing messages to customers. This concept is known as inbound marketing and it is extremely important for healthcare organizations to master to be able to market competitively.

Inbound is about attracting and establishing relationships with target audiences with long-form story telling versus short, paid promotional tactics.

Four key elements of inbound marketing for success:

Website traffic generation

Utilize search engine optimization, website blogging and social media to engage your audience.

Lead generation

Generating traffic is only part of the goal; you want to turn that traffic into leads. To get visitors to click and engage with your organization offer things like webinars, e-books and call-to-action buttons. These require visitors to enter their email addresses to obtain the desired content. This information creates a lead.

Lead conversion

Those visitors that engage need to be followed up with. Follow-up responses can invite the customer back for more company content

Analysis and measurement

Measure and track all website traffic, tactics, and campaigns to see which strategies are successful and which ones are eating too much of the budget.

To learn more please visit: http://www.odwyerpr.com/story/public/3286/2014-10-07/inbound-marketing-brings-fresh-air-healthcare.html

Dental practices are relying more on marketing to attract and retain patients. To successfully keep your practice competitive, follow the three major components below.

Patient services

  • Offer incentives to patients who keep appointments.
  • Reward patients who follow through on recommended treatment plans.
  • Offer rewards for loyalty programs.

Examples for incentives can be free cleanings, discounts, free brushes, or complimentary services.

Targeting

A recent Gallup study shows one third of Americans haven’t made a visit to the dentist during the past year, and it shows a decline in visits among all groups surveyed with the exception of the 65+ age group. In today’s marketplace, dental

practices must meet patients where they are to attract visits or cater to the needs and wants of those patients to obtain that marketshare.

Branding

Characterize your dental practice persona. Use a unique logo and tagline. Incorporate a consistent color scheme and font type. Uphold etiquette requirements for every patient.

To learn more about these components please visit: http://www.dentistryiq.com/articles/2014/10/easy-to-execute-dental-marketing-ideas-for-any-practice.html

In today’s marketing environment, it’s almost impossible to not utilize social media.

According to a study by the Pew Research Internet Project, 87% of adults use the internet, and 72% of internet users say they looked online for health information within the past year.  However, these 87% and 72% statistics have a flip side: 13% of people are NOT using the internet at all, and 28% of internet users are NOT looking online for health information.

As the trend to communicate with and educate patients online continues to dominate, we can’t lose sight of the “offliners”—those who don’t share or seek health information online.

There are many reasons people are not looking online for health information.  A Pew analysis reports that “age and education are the most significant predictors of internet access, followed by health and disability status.”  Pew also reports that three-quarters of US adults who have less than a high-school education say they do not get health information online.

No matter what the reason, there is another fundamental truth that we must not forget.  People still crave personal interaction.  There’s a level of trust that happens when you have an in-person relationship that just can’t be recreated online.

To read more please visit: http://www.mmm-online.com/in-an-online-world-dont-forget-the-offliners/article/372791/

When the Affordable Care Act was first rolled out, Healthcare companies were expected to share the new cost do to the amount of increased customers they would be receiving. However, something unexpected has happened and the industry is receiving help from tax payers. Many states have spent about 700 million dollars this year to help cover the cost for their health plans. Private insurers are passing the tax along to policy holders in the form of higher premiums and Medicare health plans are getting the tax covered by the federal government. States will split the cost of Medicaid, with the federal government paying about 57 percent. It is estimated that health insurer tax will bring in at least $100 billion over the next decade from all insurers.
To read more, click: http://www.kaiserhealthnews.org/Stories/2014/September/02/States-To-Help-Pay-Obamacare-Tax-On-Insurers.aspx