Posts Tagged ‘website management’

Having an effective website is not only important to increase the quality of service for your current patients, it can also attract new patients into setting appointments.  It is critical to have a user-friendly interface and a good design for your website for patients to want to use your services.

Website layouts should not be an afterthought.  The usability of the website can drastically change the likelihood for a new patient to schedule an appointment or to come back when they are ready.  Below are a list of techniques to achieve a more usable website.

  1. Put information where the most eyes are.  Statistics have show people read the first half of the page and the left pane the most.
  2. Maximize how web visitors “read” pages.  Have navigation bars and list headlines horizontally.
  3. Have a quick load time for your website.  If a competitor site is faster, the customer will most likely use that over yours.
  4. Provide a large enough search box.
  5. Use the same page layout for all your pages.
  6. Use 4 or less colors for text. Keep different fonts to a minimum.
  7. Links should be easy to spot and change color after clicking.

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Making a successful website for your practice isn’t about having content and pictures displayed.  It is about building a website that will attract people to visit, share, and utilize your services.  Below are three ideas to follow to manage an effective website.

Stamp Your Brand on Your Dental Website

Ensure our brand is reflected on the website, as it is an extension of your dental practice. Your brand is the image you want to present to the world. It should also be reflected in your logo, and your office space.

Consider Length of Dental Posts for Your Dental Website 

The best length for posts for web pages depends on the content provided and the way you format it. Even if you want provide a large amount of information, you can break it into smaller chunks by using subtitles and bullet points.  Longer web pages and blog posts allow for more search engine optimization by allowing you to use more keywords and links.

Make Your Dental Website a Source of Information

Most people use the Internet to research topics. By making your dental website a great source of information you encourage more visitors.

It is important to provide information about dental services, dental products, office location, and dental staff. However, consider making your dental website a great source of other dental-related information. Use your dental blog to post about the latest happenings in the dental field as well as the latest happenings at your dental office. Don’t make it all about how to floss and brush. Give visitors a reason to return week after week.

Keep in mind that visitors often judge your brand by looking at your website. The content, images, and design go a long way in setting you apart from other dentists. Take the time to make your dental website successful.

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