Posts Tagged ‘trends’

Many medical offices are small businesses.  If you run a small healthcare organization or practice, you can also use tactics used by small businesses outside of the medical field.  Listed below are a 5 of the 10 content marketing tips that when utilized can draw in more patients or customers.

  1. Make A Schedule

Create an outline of each month and be sure to include networking and industry events.  Assign time each week to brainstorm, develop strategy, research and actually create your content.

  1. Research

Do some research and look at other small business websites and social media channels. Don’t limit your research to just small businesses; you can look at well-known organizations to inspire and drive your marketing strategies.

  1. Survey

Survey your consumers to see what they really want and need. The information from surveys can help to improve your website and your services. Small incentives (gift cards, money, prize) work great to achieve a more genuine response.

  1. Understand Current Trends

Research social media sites to see what is trending and use those items to create popular content.

  1. Use Video

Videos are a great way to get your content out and for consumers to connect with information and share it. You don’t even need fancy equipment, you can use a smart phone and use apps like Instagram, YouTube, and Vine to post your content.

To learn about the other 5 tactics please visit: http://www.business2community.com/content-marketing/10-awesome-content-marketing-tips-small-business-01002755#!bSf6st

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The new Affordable Care Act is changing healthcare in many ways. Most healthcare CEOs last about three years because many of them do not have a healthcare background. Here are some ways you can survive healthcare marketing and seize opportunities.

Invest in Owned Media- advertising rates are constantly increasing. Google has increased their cost-per-click just last year by 10 percent. Owned media include a conferences, video channels, or blogs. It is still expensive but the cost is constant, unlike online advertising.

Get ready for the voice search revolution- voice search is becoming more and more popular. When marketing providers should focus on context rather than exact matches since people tend to speak conversational.

Bring in the Social Healthcare CEO- we live in a time where the CEO must be involved in social media if your want your company to succeed. By having CEO active to the public they are more accessible to journalist, talent and investors. Social media also helps create a competitive advantage.

Capitalizing on Chaos- Invest on the new media treads and stay on top of this ever changing industry.

For the entire article please visit: http://www.linkedin.com/today/post/article/20140203140308-7873639-3-trends-that-will-disrupt-healthcare-marketing-in-2014

There are several trends to monitor closely when working with organizations in the areas of health and wellness. Patterns emerge from data that can steer organizations’ priorities when it comes to their population’s health; paying attention to these patterns is what will ensure success for both the organization and the people who rely on them. According to Mark Emkjer, there are four of these wellness trends that are particularly important for the ever-changing realm of population health management. Here is what he recommends focusing on:

  1. Incentives – Recent health reform has changed incentives for programs that reach specific health outcome goals. The government has finalized regulations on the highest amount of rewards that employers can give starting in 2014 based on wellness programs. The maximum reward has been raised to 30 percent of the total cost of coverage for health-dependent wellness programs and 50 percent for programs targeting smoking cessation.
  2. Transparency – The Affordable Care Act (ACA) will make a few routine services for preventative care mandatory. Because of this, patients need to be more aware of the pricing of the procedures before hand to make a true informed decision. Wellness should include education and information along with quality of health.
  3. Condition Management – About 15 percent of the population that is currently employed has or will have a chronic condition. This section will produce 75-80 percent of the health care costs, according to WebMD Health Service’s data.
  4. ROI – Return on Investment is very important, even to wellness based businesses. Two types of ROI’s are emerging: claims based and risk based assessments. This is taking place of just basing success on participation rates.