Posts Tagged ‘medical marketing’

Healthcare is now shifting from provider power to consumer power.  In the past, providers had all the information and patients had little idea on statistics of said provider or reviews of their services.

Many providers are being reimbursed on calculations partly based on patient satisfaction.  Providers can ensure patient satisfaction and full reimbursement by following the RATER model (Reliability, Assurance, Tangibles, Empathy, and Responsiveness).

 

Reliability

Patients want their health care provider to be reliable. Provide continuous employee training on how to provide reliable care and attention to detail.

Assurance

Patients want to feel confident that they’re getting the right service. Provide the big picture issue and discuss specifics. Most important, ask questions and encourage a back-and-forth exchange with the patient.

Tangibles

Patients benefit from something tangible after their treatment, like instructions for home care or tips to stay healthy.

Empathy

Patients like to be heard, and that they have a say in their course of treatment.

Responsiveness

Do not overpromise timely services but keep patients informed of the timing of their care.

To learn more about each one of these topics please visit: http://www.forbes.com/sites/onmarketing/2014/09/15/what-marketing-can-do-for-hospitals/

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  • Knowing Your Target Audience is Key to Medical Marketing Services

Knowing your target audience means that every word, sentence, and paragraph is directed to a particular kind of person. When creating your marketing plan, imagine your ideal target audience and what is going on in their mind. When your audience views your website, they should feel like you wrote the information just for them.

  • Conveying Your Expertise

Showcase that your team has the knowledge and expertise to provide services. This can be done by sharing medical knowledge or even by posting pictures of the staff working. You can also talks on the local new about medical topics. You can also send press releases to the local media with your commentary if something significant has happened in your industry.

  • Build a Professional Image

If you create a professional-looking website, you make a brand for yourself.  Patients are looking beyond just what you can offer and are looking for providers that can provide a memorable brand

To learn more please visit: http://www.farotech.com/medical-marketing-services/

Many medical offices are small businesses.  If you run a small healthcare organization or practice, you can also use tactics used by small businesses outside of the medical field.  Listed below are a 5 of the 10 content marketing tips that when utilized can draw in more patients or customers.

  1. Make A Schedule

Create an outline of each month and be sure to include networking and industry events.  Assign time each week to brainstorm, develop strategy, research and actually create your content.

  1. Research

Do some research and look at other small business websites and social media channels. Don’t limit your research to just small businesses; you can look at well-known organizations to inspire and drive your marketing strategies.

  1. Survey

Survey your consumers to see what they really want and need. The information from surveys can help to improve your website and your services. Small incentives (gift cards, money, prize) work great to achieve a more genuine response.

  1. Understand Current Trends

Research social media sites to see what is trending and use those items to create popular content.

  1. Use Video

Videos are a great way to get your content out and for consumers to connect with information and share it. You don’t even need fancy equipment, you can use a smart phone and use apps like Instagram, YouTube, and Vine to post your content.

To learn about the other 5 tactics please visit: http://www.business2community.com/content-marketing/10-awesome-content-marketing-tips-small-business-01002755#!bSf6st

In todays marketing culture, companies must find a way to draw customers in versus pushing messages to customers. This concept is known as inbound marketing and it is extremely important for healthcare organizations to master to be able to market competitively.

Inbound is about attracting and establishing relationships with target audiences with long-form story telling versus short, paid promotional tactics.

Four key elements of inbound marketing for success:

Website traffic generation

Utilize search engine optimization, website blogging and social media to engage your audience.

Lead generation

Generating traffic is only part of the goal; you want to turn that traffic into leads. To get visitors to click and engage with your organization offer things like webinars, e-books and call-to-action buttons. These require visitors to enter their email addresses to obtain the desired content. This information creates a lead.

Lead conversion

Those visitors that engage need to be followed up with. Follow-up responses can invite the customer back for more company content

Analysis and measurement

In todays marketing culture, companies must find a way to draw customers in versus pushing messages to customers. This concept is known as inbound marketing and it is extremely important for healthcare organizations to master to be able to market competitively.

Inbound is about attracting and establishing relationships with target audiences with long-form story telling versus short, paid promotional tactics.

Four key elements of inbound marketing for success:

Website traffic generation

Utilize search engine optimization, website blogging and social media to engage your audience.

Lead generation

Generating traffic is only part of the goal; you want to turn that traffic into leads. To get visitors to click and engage with your organization offer things like webinars, e-books and call-to-action buttons. These require visitors to enter their email addresses to obtain the desired content. This information creates a lead.

Lead conversion

Those visitors that engage need to be followed up with. Follow-up responses can invite the customer back for more company content

Analysis and measurement

Measure and track all website traffic, tactics, and campaigns to see which strategies are successful and which ones are eating too much of the budget.

To learn more please visit: http://www.odwyerpr.com/story/public/3286/2014-10-07/inbound-marketing-brings-fresh-air-healthcare.html

Every business needs marketing of some kind, even if it is as simple as signage and your information listed in a directory. This is especially important for medical private practices. Without marketing it can make it difficult for potential and current patients to access you.
Looking to market more but have a tight budget? Listed below are some easy ways to market without spending extra money.
– When you are in a conversation where you are discussing what you do, show passion. Showing genuine interest in your practice and conveying to others that you love what you do will make them want to talk about you to others and market for you.
– Don’t just network with fellow doctors and known healthcare leaders. You never know the connections others have. Perhaps build relationships with your morning barista, your local grocery staff, church attendees, etc.
-Be a guest writer on medical blogs or start your own blog that drives readers to your website.
Use marketing avenues you feel comfortable with. If you are good at writing-write articles. If you are better with words, use your speech to persuade others and perhaps speak at your yearly medical convention

To learn more about how to market using your strengths please visit: http://pro.psychcentral.com/kickstart/2014/09/easy-marketing-for-your-private-practice/

In today’s marketing environment, it’s almost impossible to not utilize social media.

According to a study by the Pew Research Internet Project, 87% of adults use the internet, and 72% of internet users say they looked online for health information within the past year.  However, these 87% and 72% statistics have a flip side: 13% of people are NOT using the internet at all, and 28% of internet users are NOT looking online for health information.

As the trend to communicate with and educate patients online continues to dominate, we can’t lose sight of the “offliners”—those who don’t share or seek health information online.

There are many reasons people are not looking online for health information.  A Pew analysis reports that “age and education are the most significant predictors of internet access, followed by health and disability status.”  Pew also reports that three-quarters of US adults who have less than a high-school education say they do not get health information online.

No matter what the reason, there is another fundamental truth that we must not forget.  People still crave personal interaction.  There’s a level of trust that happens when you have an in-person relationship that just can’t be recreated online.

To read more please visit: http://www.mmm-online.com/in-an-online-world-dont-forget-the-offliners/article/372791/

Admissions for hospitals and health systems are falling as higher insurance rates prompt patients to seek more affordable care elsewhere.  Hospitals, clinics and medical centers spent $1.8 billion last year on media trying to attract patients.

Many organizations are turning to mobile and social marketing that reaches the growing number of consumers who look online for healthcare information- the internet is helping patients make more informed healthcare choices.

Search is key 
Marketers used to utilize TV, radio, print and out-of-home ads to build brand awareness, but search-engine marketing is becoming a more significant part of plans.

Mobile 
Health-care marketers should build responsive sites that emphasize the mobile experience as consumers look for quick and easy access to wellness advice.

Smartphones with advanced video capabilities, like high-definition cameras, make it increasingly possible for patients to connect with quality doctors outside of their region and receive diagnoses. Telemedicine, in which patients receive treatment via Skype/phone also cuts costs for hospitals and patients, which is why more health-care companies are offering this type of support.

Social
 The power of the testimonial is key in health care, as patients and families researching diagnoses often turn to patients with similar experiences. Social media gives hospitals and clinics the chance to share patient stories and connect consumers.

To learn more about digital marketing please visit: http://adage.com/article/digital/digital-health-care-industry-s-rx-revenue/294940/