In todays marketing culture, companies must find a way to draw customers in versus pushing messages to customers. This concept is known as inbound marketing and it is extremely important for healthcare organizations to master to be able to market competitively.
Inbound is about attracting and establishing relationships with target audiences with long-form story telling versus short, paid promotional tactics.
Four key elements of inbound marketing for success:
Website traffic generation
Utilize search engine optimization, website blogging and social media to engage your audience.
Lead generation
Generating traffic is only part of the goal; you want to turn that traffic into leads. To get visitors to click and engage with your organization offer things like webinars, e-books and call-to-action buttons. These require visitors to enter their email addresses to obtain the desired content. This information creates a lead.
Lead conversion
Those visitors that engage need to be followed up with. Follow-up responses can invite the customer back for more company content
Analysis and measurement
In todays marketing culture, companies must find a way to draw customers in versus pushing messages to customers. This concept is known as inbound marketing and it is extremely important for healthcare organizations to master to be able to market competitively.
Inbound is about attracting and establishing relationships with target audiences with long-form story telling versus short, paid promotional tactics.
Four key elements of inbound marketing for success:
Website traffic generation
Utilize search engine optimization, website blogging and social media to engage your audience.
Lead generation
Generating traffic is only part of the goal; you want to turn that traffic into leads. To get visitors to click and engage with your organization offer things like webinars, e-books and call-to-action buttons. These require visitors to enter their email addresses to obtain the desired content. This information creates a lead.
Lead conversion
Those visitors that engage need to be followed up with. Follow-up responses can invite the customer back for more company content
Analysis and measurement
Measure and track all website traffic, tactics, and campaigns to see which strategies are successful and which ones are eating too much of the budget.
To learn more please visit: http://www.odwyerpr.com/story/public/3286/2014-10-07/inbound-marketing-brings-fresh-air-healthcare.html
HART Marketing & Communications Inc. 