More than ever before, doctors and providers need to differentiate themselves. The 30-second “elevator speech” is a golden opportunity to distinguish yourself, your profession, your practice or organization. Done well, it’s natural sounding, immediately engaging and it often generates business.
How to sell yourself in 30-seconds without sounding self-promoting…
- Say why someone should care.
- How or why you are different and better.
- Use language that is understandable, engaging, clear and memorable.
- Target your audience.
- Provoke interest and a sense of wanting to know more.
- Craft your speech carefully and thoughtfully.
- Keep it simple and brief; 30 seconds is ideal; 60 seconds is max.
- Focus. Stick to one primary (differentiating and beneficial) idea.
- Use an attention getting or provocative opening.
- Embrace specifics, not generics.
- Stories, emotions and metaphors are memorable.
- Inject genuine enthusiasm; it’s contagious.
- Practice. Test. Revise. Practice.
- Use it frequently and wear it comfortably.
To learn more about these ideas please visit: http://www.healthcaresuccess.com/blog/doctor-marketing/doctors-build-personal-brand-reputation-30-seconds.html
HART Marketing & Communications Inc. 