Archive for January, 2014

There are many people out there that would like to label themselves as “experts.” These experts in the legal marketing field regularly ignore a number of fundamental principles that could possibly help the business grow. An average law firm needs a step up and neglecting any aspect of marketing is detrimental to its success. If you carry out these six basic steps, your firm will be in the right direction to becoming the marketing powerhouse.

  1. Not Understanding the Source of your Success – By not measuring the success your current marketing is or is not bringing to your firm is the first fault one can make for their business. Without methods put into action to aid in tracking and analyzing your company’s progress, there will be limited insight as to your firm’s numbers.
  2. Marketing Without a Purpose – Victorious law firms create goals and strategies. Having an apparent set of objectives in mind can facilitate a firm to accomplish its goals fruitfully.
  3. Assuming the Current Flow of Clients Will Continue – The largest part of errors that frequently occur in a firm’ marketing, they assuming that because it is busy today that you’ll be busy tomorrow.
  4. Not Staying in Touch with Clients – Attorneys often forget or neglect the clients that they already have in the system. The constant struggle to bring in new cases can be easily solved by resorting back to clients that have already been acquainted with your firm.

To read about the remaining two steps, click the link below.

http://www.natlawreview.com/article/six-mistakes-even-legal-marketing-experts-routinely-make

China has created the master cheat-sheet for bad medical services and practices. This past month, they launched an inter-departmental campaign against the services and practices on this master list. The list is generated and compiled of overpriced drugs, less than average physicians, and unneeded services. The campaign will also center its attention on amplification monitoring and management over drug manufactures and marketing, medical institutions and practitioners. Medical ethics is the key role in this campaign and the corruption in marketing of drugs will be corrected.
Additionally, the campaign is being set on a globe wide scale. The National Health and Family Planning Commission, the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Finance, the Ministry of Commerce, the State Administration of Taxation, the State Administration for Industry and Commerce, and the China Food and Drug Administration are all partnering together to inaugurate this action plan. It has been highly encouraged that medical marketing be on the lookout. Departments around the globe are being informed of this campaign and hoping to see some alliances formed.

To read more about this campaign, click the link below:
http://www.globaltimes.cn/content/839146.shtml#.UuHrymQo400

What is one element in common with whiskey, shampoo, floppy disks, and video games? The means in which its producers effectively integrate nostalgia into their modern day marketing mix. Being able to integrate “what was” with “what’s now” has allowed top brands such as Old Navy and Arby’s to effectively attract and retain clients. Here are some tips to increase your organizations’ Brand Power Index (BPI):
– Incorporating a classic celebrity or icon within promotions
Read more about Jack Daniels’ Sinatra Select’ and its impact on the company BPI
– Utilizing social media to foster fan nostalgia
Read more about how Herbal’s Essences’ throwback commercial increased BPI
– Reflecting and revising marketing that previously worked
Read more about how Microsoft increased BPI from focusing on past generations

Web Link: http://usatoday30.usatoday.com/USCP/PNI/Business/2013-03-14-PNI0314biz-overhaul-price-hikes_ST_U.htm

Regardless of your personal belief on how the Affordable Care Act (Obamacare) may or may not be suitable for our nation’s current critical healthcare crisis, your patients may be looking at higher premiums beginning in 2014.  Research has been conducted about this issue and it would appear that as we invite more uninsured Americans to gain affordable care, others may pay the price, out of their own pockets.

Although this rate increase will admittedly not be across the board for all that are insured, there may likely be large increases for those who choose or are stuck with private insurance versus employer-sponsored coverage.  This could affect up to 14 million Americans.  Are you one of them?  How about your patients?  This is a downside to the Healthcare Reform that President Obama has pushed very hard to achieve and maintain.  In order for 30 million uninsured Americans to gain coverage, the money will have to come from a variety of sources.

 

Interestingly but with sensible reasoning, some states have insurance companies that will charge a 60-year-old-customer $5 in premiums for every $1 that they might charge a 24-year-old-customer.  It is assumed that the elder patient will require more healthcare services and therefore, will need to pay more for that risk. 

As a healthcare provider, it is important to remember who your patients are, where they come from, and how can you keep them happy with your practice, knowing that they may begin to pay a lot more for the services you provide.

 

 

Web Link: http://www.healthleadersmedia.com/content/TEC-293643/Probe-Uncovers-Hospitals-Inability-to-Protect-Patient-Privacy

How we choose to share data with other medical professionals can have a dramatic effect on patient privacy.  In a recent investigation, a few researchers and a journalist were able to identify patient names, conditions, and other medical facts that were thought to be protected as private under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and its subsequent amendments.  Pieces of medical information about a patient that was “de-identified” in one practice or hospital proved to be able to be “re-identified” if someone wanted to access many pieces of the puzzle through various databases.  The databases, by themselves are benign, but when the information is combined, the full medical picture became clear. 

 

Here is how it works.  State public health departments are permitted to collect the “de-identified” discharge data from hospitals for research purposes (HIPAA allows this).   The investigation shows, through Freedom of Information Act request process, that the actual buyers of the information are public and private corporations.  By accessing prescription databases and linking them to hospital records, you are now able to identify much more about the patient, the physicians, the diagnoses, and more.  Knowing the patients name was not necessary for this investigation because the investigators were able to link people with situations, mostly in the news stories, with local hospitals.

 

When the subjects in this investigation were contacted, many were first shocked with the investigators’ ability to get their personal information, mostly through generic internet searches and to be able to link their medical situations, conditions, and outcomes.  As we continue in the fast-paced technological era, it is important that we are aware of the fact that our current system of privacy regulations may not be as fool proof as some may think

Within the current health care industry, practitioners are experiencing difficulty in promoting medical services. In response, many health care providers are looking towards signage to gain a marketing advantage.
Placing banners, posters, window signs and counter cards throughout the office and exam rooms have proven to educate patients as well as increase revenue. Here are some tips as to furthering marketing strategies within a medical practice:
– Build trust, open doors
Do not underestimate the power of signage. Even small signage within a waiting room has an effect on the information retained by patients. This repeated exposure can foster interest, patient-provider trust-building and cross-selling.
– Educate, market, and grow
Signage can be a very effective means of health communication as they can bring about awareness towards a specific health initiative such as outbreaks, follow-ups, and healthy alternatives.
– Keep it short and sweet
When utilizing signage as a form of health communication, keep your message brief. Utilize attractive yet relevant visual aids to create a positive message and develop repeat business.
To read more about each tip visit: http://www.marketingtango.com/marketing-with-signage-fast-relief-for-medical-practitioners/