Archive for July, 2014

Most of us have struggled with teaching our parent and/or our grandparents how to use the internet. However, about six out of ten Americans 65 and older use the internet and about 47 percent have internet in their home. Here are some finding from a survey of 5,000 Americans 65 and older that is useful for those in the business of developing health IT.

1. A little more about age- Seniors in the 75-79 age group has a 47 percent fall in Internet adoption and broadband adoption decreases 34 percent.

2. Income and education level play a role-Americans aged 65-75 that tend to use the internet are highly educated and affluent. They also tend to have a positive view toward the online platform.

3. Social networks-These stats will definitely be handy for anyone marketing to our seniors: 46% of the seniors going online also use social networks. More senior women use social networking sites and only about 39 percent of men do. The younger the senior the more likely they will look at social networks. Only about 27 percent of seniors 80 and older use social networks. Twitter is not popular among the seniors’, only 6 percent have said to use it.

For the other four findings please visit: http://www.medcitynews.com/2014/04/7-interesting-findings-seniors-use-internet-pew-research/#ixzz36VI4XYDf

The new Affordable Care Act is changing healthcare in many ways. Most healthcare CEOs last about three years because many of them do not have a healthcare background. Here are some ways you can survive healthcare marketing and seize opportunities.

Invest in Owned Media- advertising rates are constantly increasing. Google has increased their cost-per-click just last year by 10 percent. Owned media include a conferences, video channels, or blogs. It is still expensive but the cost is constant, unlike online advertising.

Get ready for the voice search revolution- voice search is becoming more and more popular. When marketing providers should focus on context rather than exact matches since people tend to speak conversational.

Bring in the Social Healthcare CEO- we live in a time where the CEO must be involved in social media if your want your company to succeed. By having CEO active to the public they are more accessible to journalist, talent and investors. Social media also helps create a competitive advantage.

Capitalizing on Chaos- Invest on the new media treads and stay on top of this ever changing industry.

For the entire article please visit: http://www.linkedin.com/today/post/article/20140203140308-7873639-3-trends-that-will-disrupt-healthcare-marketing-in-2014

Bringing in new patients is important but it is how they feel after they leave that really matters. Their first visit is their initial impression of the facility and when they make their decision to either return or look for something new. You want your patients to keep coming back so here are some ways your organization can do that.
1. Have a written plan and live by it- set a standard of care for your patients your staff can work off of. Make it clear and simple and use it daily.
2. Chart a course that goes the extra mile-You want to go the extra mile for your patient. Pay attention to their needs and answer all their questions thoroughly. Patients want to feel taken care of.
3. Anticipate needs and exceed expectations- do something unexpected, something that goes beyond the medical help their seeking. This will help you set yourself apart from other facilities.
4. Sincerity is a fundamental job requirement- Make sure you and your staff are genuine when giving care. Most people can detect sincerity, so show it!
5. The goal is trust; the super-goal is trusting relationship- the patient must be able to trust you. Trust that you are there to help them, to trust in your treatment, and to trust in your respect and understanding. Show this at all times.

For the other four ways to engage patients and build enduring loyalty please visit:
http://www.healthcaresuccess.com/blog/patient-experience/nine-free-ways-to-quickly-engage-patients-and-build-enduring-loyalty.html