Posts Tagged ‘target audience’

  • Knowing Your Target Audience is Key to Medical Marketing Services

Knowing your target audience means that every word, sentence, and paragraph is directed to a particular kind of person. When creating your marketing plan, imagine your ideal target audience and what is going on in their mind. When your audience views your website, they should feel like you wrote the information just for them.

  • Conveying Your Expertise

Showcase that your team has the knowledge and expertise to provide services. This can be done by sharing medical knowledge or even by posting pictures of the staff working. You can also talks on the local new about medical topics. You can also send press releases to the local media with your commentary if something significant has happened in your industry.

  • Build a Professional Image

If you create a professional-looking website, you make a brand for yourself.  Patients are looking beyond just what you can offer and are looking for providers that can provide a memorable brand

To learn more please visit: http://www.farotech.com/medical-marketing-services/

Advertisements

In todays marketing culture, companies must find a way to draw customers in versus pushing messages to customers. This concept is known as inbound marketing and it is extremely important for healthcare organizations to master to be able to market competitively.

Inbound is about attracting and establishing relationships with target audiences with long-form story telling versus short, paid promotional tactics.

Four key elements of inbound marketing for success:

Website traffic generation

Utilize search engine optimization, website blogging and social media to engage your audience.

Lead generation

Generating traffic is only part of the goal; you want to turn that traffic into leads. To get visitors to click and engage with your organization offer things like webinars, e-books and call-to-action buttons. These require visitors to enter their email addresses to obtain the desired content. This information creates a lead.

Lead conversion

Those visitors that engage need to be followed up with. Follow-up responses can invite the customer back for more company content

Analysis and measurement

In todays marketing culture, companies must find a way to draw customers in versus pushing messages to customers. This concept is known as inbound marketing and it is extremely important for healthcare organizations to master to be able to market competitively.

Inbound is about attracting and establishing relationships with target audiences with long-form story telling versus short, paid promotional tactics.

Four key elements of inbound marketing for success:

Website traffic generation

Utilize search engine optimization, website blogging and social media to engage your audience.

Lead generation

Generating traffic is only part of the goal; you want to turn that traffic into leads. To get visitors to click and engage with your organization offer things like webinars, e-books and call-to-action buttons. These require visitors to enter their email addresses to obtain the desired content. This information creates a lead.

Lead conversion

Those visitors that engage need to be followed up with. Follow-up responses can invite the customer back for more company content

Analysis and measurement

Measure and track all website traffic, tactics, and campaigns to see which strategies are successful and which ones are eating too much of the budget.

To learn more please visit: http://www.odwyerpr.com/story/public/3286/2014-10-07/inbound-marketing-brings-fresh-air-healthcare.html