Posts Tagged ‘small business’

Many medical offices are small businesses.  If you run a small healthcare organization or practice, you can also use tactics used by small businesses outside of the medical field.  Listed below are a 5 of the 10 content marketing tips that when utilized can draw in more patients or customers.

  1. Make A Schedule

Create an outline of each month and be sure to include networking and industry events.  Assign time each week to brainstorm, develop strategy, research and actually create your content.

  1. Research

Do some research and look at other small business websites and social media channels. Don’t limit your research to just small businesses; you can look at well-known organizations to inspire and drive your marketing strategies.

  1. Survey

Survey your consumers to see what they really want and need. The information from surveys can help to improve your website and your services. Small incentives (gift cards, money, prize) work great to achieve a more genuine response.

  1. Understand Current Trends

Research social media sites to see what is trending and use those items to create popular content.

  1. Use Video

Videos are a great way to get your content out and for consumers to connect with information and share it. You don’t even need fancy equipment, you can use a smart phone and use apps like Instagram, YouTube, and Vine to post your content.

To learn about the other 5 tactics please visit: http://www.business2community.com/content-marketing/10-awesome-content-marketing-tips-small-business-01002755#!bSf6st

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