Archive for the ‘Legal Marketing’ Category

  • Knowing Your Target Audience is Key to Medical Marketing Services

Knowing your target audience means that every word, sentence, and paragraph is directed to a particular kind of person. When creating your marketing plan, imagine your ideal target audience and what is going on in their mind. When your audience views your website, they should feel like you wrote the information just for them.

  • Conveying Your Expertise

Showcase that your team has the knowledge and expertise to provide services. This can be done by sharing medical knowledge or even by posting pictures of the staff working. You can also talks on the local new about medical topics. You can also send press releases to the local media with your commentary if something significant has happened in your industry.

  • Build a Professional Image

If you create a professional-looking website, you make a brand for yourself.  Patients are looking beyond just what you can offer and are looking for providers that can provide a memorable brand

To learn more please visit: http://www.farotech.com/medical-marketing-services/

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Marketing strategies can make the difference between a successful and unsuccessful business. The key to a successful dental practice is to avoid major marketing mistakes that many practices find themselves making. Here are some things that you want to avoid:
1. Location, location, location- choosing an unprofitable location can detrimental to your business. You want to find a location with a professional –to population ration that is healthy. You as want to find a location where you have plenty of space to advertise your practice.
2. Phone shoppers- not properly training or managing you telephone can be your practice’s downfall. Your phone specialist must be trained in a way they can turn prospects into patients. Great telephone personalities with the right answers can make a big difference.
3. Internal Marketing System- not having an effective internal marketing system can really hurt a dental practice. Most do have a referral, loyalty and retention program but do not manage them properly. You can help your internal marketing by asking everyone for referrals and by asking in a manner that calls to action.
For the other 4 mistakes please visit: http://www.dentaleconomics.com/articles/print/volume-97/issue-10/columns/sudden-impact-solutions/the-seven-biggest-mistakes-of-practice-marketing.html

We live in a world where we have an unbelievable amount of information at our fingertips. Industries are developing new tools for their costumers to engage digitally with their brands and products. It seems like all industries are using digital marketing to attract the consumer with retailers offering coupons or restaurants making it easier to make reservations or order online.
Healthcare, however, seems to be falling short. Sure health care has taken part with health monitoring apps and online patient portals but there is so much more the health care industry can take advantage of. Marketers can use these digital tools to improve patients’ health experiences. Make it easier for facilities to interact online with their patients and build relationships with current and future patients. Health care facility can also use these tools to empower the patient. Teach them how to take charge of their own health.
Read more at: http://www.healthcarecommunication.com/Mobile/Articles/11963.aspx#

Sometimes the best thing an organization can do for their business is redesign their website to draw in more costumers. It is no different for healthcare facilities who are trying to bring in new patients. Many health facility marketers have trouble developing content because the staff is usually busy helping the patient and not documenting enough useful information that can be placed on their website. Some good points to consider when redesigning are as follows:
1-Your website should have a digital roadmap. This means have technology work for you and your needs. Find out what your patients use the most and align that with your digital media. This can be anything from mobile apps to online ads. Online marketing is always a good idea.
2- Organization is key. Make sure the website is organized in a way that the patient can navigate and find what they are looking for quick and easy.
3-Patients must be number one priority. Healthcare is in business to help the patient. Without them there would be no facility. It is no wonder they must be the number one concern when redesigning. The facility must ask them self what can our website do to help our patients. Adding chat with expert options, online bill paying and referral requests are a few additions that can help facilities tremendously.
4- Content should explain how you are helping the patient. There is so much information that can be placed on a health facilities website that it can sometimes be overwhelming. When a potential patient goes to your website they should see what you offer and why they should choose you over any other facility. There is no need for filler information such as description of disease or illness because they most likely already have background information if they are looking for treatment.

For the remaining points please click the link:
http://www.healthcarecommunication.com/PublicRelations/Articles/12068.aspx

As a society we search for reviews on just about everything online, from movies and restaurants to hotels and vacation spots. It should not be a surprise that healthcare reviews are also now being posted for all to see. People want to know where to go not only for the best doctors and treatment but for which facilities are most attentive and considerate of their time.
Hospitals in Utah have begun to have patients comment their services directly on the hospital websites. The problem with reviews on other sites is that no one knows who these reviewers are since they are anonymous. They could be other physicians or disgruntled employees. By having patients comment directly on their websites these hospitals are show casing online transparency. They are receiving both positive and negative comments and use the negative comments as tools for education.
Over time these hospitals have seen quality only improve. They see where they are failing and work to improve on those issues. This is a very helpful tool that we will be seeing expand in the future. All healthcare facilities want to improve their quality and what better way to get intel on how to improve than from surveying patients themselves.
For more information on how making quality data public affects providers visit this link:
http://www.healthleadersmedia.com/page-1/QUA-304290/How-Making-Hospital-Quality-Data-Public-Affects-Providers

As stated in the article, jumping into social media is similar to jumping into unchartered waters. There are so many directions that social media can take you, and if you are unsure how to navigate yourself, you may get lost in the giant sea of branding, messages, and advertisement. To be on social media is to be connected 24/7 with your audience. To manage these tasks, 5 steps have been listed. If the opportunity arises to start or improve your social media skills, these steps will help guide you in the right direction.
STEP 1: Before you get started, monitor sites. Spending a solid month searching and lurking on competitor or social sites is the best way to understand how the site works. Seeing an array of people, companies, and advertisement on social media will help you understand the point of particular sites and what may be necessary for your company.
STEP 2: Determine your goals. These wise words of wisdom are never wrong. As long as you always know what direction you want your company to go, you will always have a good direction for your goals. Knowing what type of advertisement if best for you will help narrow down which social media site is a perfect fit.
STEP 3: Be intentional; take one site at a time. If you jump into multiple social media sites, it can be overwhelming. Furthermore, it may be unnecessary and a waste of time, which could be put into the one social media site. Your audience will have a certain site and by establishing a base with one, connecting the others will come eventually.

To read the remaining 2 steps, click the link below: http://www.business2community.com/social-media/5-steps-social-media-productivity-0805857#!AvLDM

Now that your company has decided it wants to jump into the social media world, it is best to evaluate what information you are displaying to the consumers. Just because you have social media advertisement does not mean you are turning your company into “a work of art” that customers would want to purchase. Organization and brainstorming are always helpful skills with these types of reformations. However, we have provided you with 5 easy steps to figure out how to turn your watercolors into a Picasso.

1) Create a Shortlist. This process if very similar to brainstorming. Collect 5-10 peers and have them generate multiple searchable tags in search engines such as Google or Bing.
2) Do the Detective Work. After step 1, browse the competitors that pop up in the search engines. “How social is their website?” “Which social platforms did they utilize?” “What customers are replying to their blog and what is said as a response?”
3) Analyze the Data. See which competitors are doing the best and what techniques they are using to get these positive results.

To read the last 2 steps, click the link below: http://www.huffingtonpost.com/tulani-elisa/nonprofits-social-media-5_b_4980852.html