Posts Tagged ‘dental marketing’

Having an effective website is not only important to increase the quality of service for your current patients, it can also attract new patients into setting appointments.  It is critical to have a user-friendly interface and a good design for your website for patients to want to use your services.

Website layouts should not be an afterthought.  The usability of the website can drastically change the likelihood for a new patient to schedule an appointment or to come back when they are ready.  Below are a list of techniques to achieve a more usable website.

  1. Put information where the most eyes are.  Statistics have show people read the first half of the page and the left pane the most.
  2. Maximize how web visitors “read” pages.  Have navigation bars and list headlines horizontally.
  3. Have a quick load time for your website.  If a competitor site is faster, the customer will most likely use that over yours.
  4. Provide a large enough search box.
  5. Use the same page layout for all your pages.
  6. Use 4 or less colors for text. Keep different fonts to a minimum.
  7. Links should be easy to spot and change color after clicking.

To learn more and to see the infographic please visit: http://www.dentistryiq.com/articles/2014/09/want-more-of-your-website-visitors-to-schedule-appointments.html

Making a successful website for your practice isn’t about having content and pictures displayed.  It is about building a website that will attract people to visit, share, and utilize your services.  Below are three ideas to follow to manage an effective website.

Stamp Your Brand on Your Dental Website

Ensure our brand is reflected on the website, as it is an extension of your dental practice. Your brand is the image you want to present to the world. It should also be reflected in your logo, and your office space.

Consider Length of Dental Posts for Your Dental Website 

The best length for posts for web pages depends on the content provided and the way you format it. Even if you want provide a large amount of information, you can break it into smaller chunks by using subtitles and bullet points.  Longer web pages and blog posts allow for more search engine optimization by allowing you to use more keywords and links.

Make Your Dental Website a Source of Information

Most people use the Internet to research topics. By making your dental website a great source of information you encourage more visitors.

It is important to provide information about dental services, dental products, office location, and dental staff. However, consider making your dental website a great source of other dental-related information. Use your dental blog to post about the latest happenings in the dental field as well as the latest happenings at your dental office. Don’t make it all about how to floss and brush. Give visitors a reason to return week after week.

Keep in mind that visitors often judge your brand by looking at your website. The content, images, and design go a long way in setting you apart from other dentists. Take the time to make your dental website successful.

Learn more at: http://dentainment.com/3-tips-to-make-a-dental-website-successful/#sthash.3bYKTNzD.dpuf

Dental practices are relying more on marketing to attract and retain patients. To successfully keep your practice competitive, follow the three major components below.

Patient services

  • Offer incentives to patients who keep appointments.
  • Reward patients who follow through on recommended treatment plans.
  • Offer rewards for loyalty programs.

Examples for incentives can be free cleanings, discounts, free brushes, or complimentary services.

Targeting

A recent Gallup study shows one third of Americans haven’t made a visit to the dentist during the past year, and it shows a decline in visits among all groups surveyed with the exception of the 65+ age group. In today’s marketplace, dental

practices must meet patients where they are to attract visits or cater to the needs and wants of those patients to obtain that marketshare.

Branding

Characterize your dental practice persona. Use a unique logo and tagline. Incorporate a consistent color scheme and font type. Uphold etiquette requirements for every patient.

To learn more about these components please visit: http://www.dentistryiq.com/articles/2014/10/easy-to-execute-dental-marketing-ideas-for-any-practice.html

Marketing strategies can make the difference between a successful and unsuccessful business. The key to a successful dental practice is to avoid major marketing mistakes that many practices find themselves making. Here are some things that you want to avoid:
1. Location, location, location- choosing an unprofitable location can detrimental to your business. You want to find a location with a professional –to population ration that is healthy. You as want to find a location where you have plenty of space to advertise your practice.
2. Phone shoppers- not properly training or managing you telephone can be your practice’s downfall. Your phone specialist must be trained in a way they can turn prospects into patients. Great telephone personalities with the right answers can make a big difference.
3. Internal Marketing System- not having an effective internal marketing system can really hurt a dental practice. Most do have a referral, loyalty and retention program but do not manage them properly. You can help your internal marketing by asking everyone for referrals and by asking in a manner that calls to action.
For the other 4 mistakes please visit: http://www.dentaleconomics.com/articles/print/volume-97/issue-10/columns/sudden-impact-solutions/the-seven-biggest-mistakes-of-practice-marketing.html

Marketing correcting is very important in any organization. It is no different in healthcare. With the help from the right agency you care certainly craft an effective marketing strategy.

1. Know your organization- Know what you are good at and focus on these points.

2. How are YOU different- Make sure to point out what separates you from everyone else. What make you better than your competitor?

3. Understand your consumers- find out what your consumers are looking for in an organization and try to cater to these needs. More specifically find out what other organizations aren’t giving them and try to achieve it in your facility.

The right agency can help you find a way to develop the best marketing plan for you. For the remaining 11 tips please visit: http://www.arkansasmedicalnews.com/14-tips-to-crafting-effective-healthcare-marketing-with-an-agency-cms-726

Physician involvement becomes more and more important in healthcare marketing every day. This makes sense because what do patients go to healthcare facilities for? To see the doctor of course! It is no wonder marketing departments have been teaming up with physicians to develop strategies and marketing goals for their organizations.
One major way physicians can be involved in marketing is through patient acquisition. Christine Holt said it best, “physicians deliver a patient experience that either reinforces the brand or not.” Through referrals and their affiliations with healthcare physicians drive patient volumes. At the end of the day healthcare is all about the patients’ outcomes, visits and volume. With these increasing so will ROI, page views and open rates.
To read more on this article please visit: http://www.healthleadersmedia.com/page-1/MAR-304450/Physician-Involvement-Can-Influence-Marketing-Metrics##

As stated in the article, jumping into social media is similar to jumping into unchartered waters. There are so many directions that social media can take you, and if you are unsure how to navigate yourself, you may get lost in the giant sea of branding, messages, and advertisement. To be on social media is to be connected 24/7 with your audience. To manage these tasks, 5 steps have been listed. If the opportunity arises to start or improve your social media skills, these steps will help guide you in the right direction.
STEP 1: Before you get started, monitor sites. Spending a solid month searching and lurking on competitor or social sites is the best way to understand how the site works. Seeing an array of people, companies, and advertisement on social media will help you understand the point of particular sites and what may be necessary for your company.
STEP 2: Determine your goals. These wise words of wisdom are never wrong. As long as you always know what direction you want your company to go, you will always have a good direction for your goals. Knowing what type of advertisement if best for you will help narrow down which social media site is a perfect fit.
STEP 3: Be intentional; take one site at a time. If you jump into multiple social media sites, it can be overwhelming. Furthermore, it may be unnecessary and a waste of time, which could be put into the one social media site. Your audience will have a certain site and by establishing a base with one, connecting the others will come eventually.

To read the remaining 2 steps, click the link below: http://www.business2community.com/social-media/5-steps-social-media-productivity-0805857#!AvLDM