“What Marketing Can Do For Hospitals”

Posted: November 3, 2014 in Uncategorized
Tags: , ,

Healthcare is now shifting from provider power to consumer power.  In the past, providers had all the information and patients had little idea on statistics of said provider or reviews of their services.

Many providers are being reimbursed on calculations partly based on patient satisfaction.  Providers can ensure patient satisfaction and full reimbursement by following the RATER model (Reliability, Assurance, Tangibles, Empathy, and Responsiveness).

 

Reliability

Patients want their health care provider to be reliable. Provide continuous employee training on how to provide reliable care and attention to detail.

Assurance

Patients want to feel confident that they’re getting the right service. Provide the big picture issue and discuss specifics. Most important, ask questions and encourage a back-and-forth exchange with the patient.

Tangibles

Patients benefit from something tangible after their treatment, like instructions for home care or tips to stay healthy.

Empathy

Patients like to be heard, and that they have a say in their course of treatment.

Responsiveness

Do not overpromise timely services but keep patients informed of the timing of their care.

To learn more about each one of these topics please visit: http://www.forbes.com/sites/onmarketing/2014/09/15/what-marketing-can-do-for-hospitals/

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