Posts Tagged ‘survey’

Many medical offices are small businesses.  If you run a small healthcare organization or practice, you can also use tactics used by small businesses outside of the medical field.  Listed below are a 5 of the 10 content marketing tips that when utilized can draw in more patients or customers.

  1. Make A Schedule

Create an outline of each month and be sure to include networking and industry events.  Assign time each week to brainstorm, develop strategy, research and actually create your content.

  1. Research

Do some research and look at other small business websites and social media channels. Don’t limit your research to just small businesses; you can look at well-known organizations to inspire and drive your marketing strategies.

  1. Survey

Survey your consumers to see what they really want and need. The information from surveys can help to improve your website and your services. Small incentives (gift cards, money, prize) work great to achieve a more genuine response.

  1. Understand Current Trends

Research social media sites to see what is trending and use those items to create popular content.

  1. Use Video

Videos are a great way to get your content out and for consumers to connect with information and share it. You don’t even need fancy equipment, you can use a smart phone and use apps like Instagram, YouTube, and Vine to post your content.

To learn about the other 5 tactics please visit: http://www.business2community.com/content-marketing/10-awesome-content-marketing-tips-small-business-01002755#!bSf6st

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As a society we search for reviews on just about everything online, from movies and restaurants to hotels and vacation spots. It should not be a surprise that healthcare reviews are also now being posted for all to see. People want to know where to go not only for the best doctors and treatment but for which facilities are most attentive and considerate of their time.
Hospitals in Utah have begun to have patients comment their services directly on the hospital websites. The problem with reviews on other sites is that no one knows who these reviewers are since they are anonymous. They could be other physicians or disgruntled employees. By having patients comment directly on their websites these hospitals are show casing online transparency. They are receiving both positive and negative comments and use the negative comments as tools for education.
Over time these hospitals have seen quality only improve. They see where they are failing and work to improve on those issues. This is a very helpful tool that we will be seeing expand in the future. All healthcare facilities want to improve their quality and what better way to get intel on how to improve than from surveying patients themselves.
For more information on how making quality data public affects providers visit this link:
http://www.healthleadersmedia.com/page-1/QUA-304290/How-Making-Hospital-Quality-Data-Public-Affects-Providers