The new Affordable Care Act is changing healthcare in many ways. Most healthcare CEOs last about three years because many of them do not have a healthcare background. Here are some ways you can survive healthcare marketing and seize opportunities.
Invest in Owned Media- advertising rates are constantly increasing. Google has increased their cost-per-click just last year by 10 percent. Owned media include a conferences, video channels, or blogs. It is still expensive but the cost is constant, unlike online advertising.
Get ready for the voice search revolution- voice search is becoming more and more popular. When marketing providers should focus on context rather than exact matches since people tend to speak conversational.
Bring in the Social Healthcare CEO- we live in a time where the CEO must be involved in social media if your want your company to succeed. By having CEO active to the public they are more accessible to journalist, talent and investors. Social media also helps create a competitive advantage.
Capitalizing on Chaos- Invest on the new media treads and stay on top of this ever changing industry.
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HART Marketing & Communications Inc. 