A HART incorporated exclusive…
There are not many companies who can afford a personal trainer for their employees in today’s tough times. By utilizing workplace wellness programs, newly founded startup HART incorporated works with small and medium sized businesses, bringing them customized wellness programs at a fraction of the cost of what is paid for their current wellness initiatives. While small businesses generally refuse to allocate the funds, large companies are typically able to create a wellness program for their employees. Unfortunately, whoever is charged with the task is usually so disconnected from the initiative that they tend to choose the cheapest or easiest to implement option, often to check a proverbial box. Employers don’t care about the weight of employees.
The recent trend has been to hire a wellness software solution that will track employee progress and basic health metrics. Few people tend to stay compliant with a diet or exercise regimen that does not consider their individual needs. A true solution to the obesity epidemic takes a customized, interactive and persistent initiative.
The average American spends 2/3 of their life working. In our country, employer sponsored insurance is generally the primary source of healthcare. But this has been a burden that employers are struggling to keep up with. The cost is continually rising, and yet employers rarely concentrate on addressing the actual issue. “It is this passion for helping people improve their health for the long term that led me to create HART incorporated as a workplace solution,” says President and CEO Koreen Hart-Morales.
HART incorporated works with employers as a partner, more than just a vendor. The company’s wellness program establishes itself not simply as a wellness director, personal trainer or training manual. HART incorporated takes full ownership and accountability as a health and wellness resource for organizations. The programs aren’t cookie cutter or one size fits all. Instead, an initial health risk appraisal is issued free of cost to the employer, and is used as the basis for the initiatives that are not only designed, but also implemented through HART incorporated. Tactics to help people make healthier lifestyle choices are simple, and they must be to be effective.
HART incorporated believes the key to a successful program is the benefit of on-site group exercise training, in addition to workplace health fairs, wellness seminars, email coaching, and even the use of mobile technology to track and provide data to employers and employees. Instead of throwing a flavor of the day wellness program at employees, employers need to incentivize an ownership culture from the top down and bottom up.
The need for true health habit change is currently very high. America is in the wake of a national crisis. According to the latest statistics from the Centers for Disease Control, more than one third of adults in America are obese or overweight. Obesity-related conditions such as heart disease, stroke, type 2 diabetes and even some types of cancer, are now some of the leading causes of death in our country. As recent as 2008, the medical costs associated with obesity were estimated at $147 billion, and its prevalence is rising.
The new approach for corporate health and wellness programs needs to create a culture focused on change. No more antiquated pedometer programs, one-time group walks, and “healthy” software. It’s time for employers and employees alike to work collaboratively towards better health. The path is simple. Create a system of small changes, with high rewards and endless support from a knowledgeable wellness coach. This practice will keep all key stakeholders accountable for real health habit change, not hype.
About HART Incorporated
Koreen Hart-Morales is the founder and CEO of the socially responsible company HART incorporated. HART incorporated is dedicated to addressing the epidemic of poor health in America by providing comprehensive workplace wellness programs, engaging, educating, and empowering employees with health and wellness management initiatives that pay off in enhancing workplace productivity, performance, and controlling healthcare costs. The company is actively fundraising through the novel crowd-funding website Rock the Post, in order to expand services nationwide. To pledge to the cause, visit http://www.rockthepost.com/posts/view/335/Socially-responsible-Health
About Rock The Post
Rock The Post is a crowdfunding site oriented to fund small businesses, entrepreneurs, and other project creators. The site is a great tool for entrepreneurs to leverage their networks and reach new ones, to fill the missing pieces of their projects. The crowdfunding site is the ideal resource for startups and companies ramping up.
HART Marketing & Communications Inc. 