Posts Tagged ‘website optimization’

Having an effective website is not only important to increase the quality of service for your current patients, it can also attract new patients into setting appointments.  It is critical to have a user-friendly interface and a good design for your website for patients to want to use your services.

Website layouts should not be an afterthought.  The usability of the website can drastically change the likelihood for a new patient to schedule an appointment or to come back when they are ready.  Below are a list of techniques to achieve a more usable website.

  1. Put information where the most eyes are.  Statistics have show people read the first half of the page and the left pane the most.
  2. Maximize how web visitors “read” pages.  Have navigation bars and list headlines horizontally.
  3. Have a quick load time for your website.  If a competitor site is faster, the customer will most likely use that over yours.
  4. Provide a large enough search box.
  5. Use the same page layout for all your pages.
  6. Use 4 or less colors for text. Keep different fonts to a minimum.
  7. Links should be easy to spot and change color after clicking.

To learn more and to see the infographic please visit: http://www.dentistryiq.com/articles/2014/09/want-more-of-your-website-visitors-to-schedule-appointments.html

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