Posts Tagged ‘social media’

Physicians are constantly looking for way to attract new patients to their practice. Visibility and relationships is key and here are some simple ways you can build your practice and attract new patients:
1. Think about branding- a strong and clear brand is sure fire way to bring in new patients. A strong brand can build trust, comfort and loyalty. You want to make sure your brand message is clear. Your brand should also make you stick out from the competition. Once you have your brand established you must aim for consistency and make sure it is clear on all printed material.
2. Nurture your current patients- make sure to take care of your current patients. If you are consistent in making your patients happy the will tell their friends and family, which in turn could turn into potential new patients. Ask your patients if they are satisfied and they will tell you. If there are thing that need improvement they are the ones that will know. Then once you know you can fix it.
3. Embrace social media- you knew that as coming! There are millions of people communicating over social media everyday. This is the easiest and quickest way to get your medical practice out there. Your page also tells people a lot about you, so if done correctly it can bring in a lot of new patients.
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Anyone in marketing will tell you that social media is an absolute must when it comes to marketing. However, it is only helpful if you use these sites correctly. Since Facebook has started to reduce the visibility of business pages some practices have decided to use their personal pages to market their organization and this is a big no-no and here is why:
1. You are not allowed to mix personal and business accounts- Facebook’s user- terms do not allow this. If you use your personal page for business your page may be cancelled for violating these terms.
2. Too many friends- personal Facebook pages let you have a max of 5,000 friends where as a business page there is no limit. You may have the option to transfer your friends but you risk losing the majority of those friends in the transfer.
3. The lack of analytics on your personal page- your business page offers more analytics than your personal page. And what’s the point of marketing if you cannot examine what is effective?
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As stated in the article, jumping into social media is similar to jumping into unchartered waters. There are so many directions that social media can take you, and if you are unsure how to navigate yourself, you may get lost in the giant sea of branding, messages, and advertisement. To be on social media is to be connected 24/7 with your audience. To manage these tasks, 5 steps have been listed. If the opportunity arises to start or improve your social media skills, these steps will help guide you in the right direction.
STEP 1: Before you get started, monitor sites. Spending a solid month searching and lurking on competitor or social sites is the best way to understand how the site works. Seeing an array of people, companies, and advertisement on social media will help you understand the point of particular sites and what may be necessary for your company.
STEP 2: Determine your goals. These wise words of wisdom are never wrong. As long as you always know what direction you want your company to go, you will always have a good direction for your goals. Knowing what type of advertisement if best for you will help narrow down which social media site is a perfect fit.
STEP 3: Be intentional; take one site at a time. If you jump into multiple social media sites, it can be overwhelming. Furthermore, it may be unnecessary and a waste of time, which could be put into the one social media site. Your audience will have a certain site and by establishing a base with one, connecting the others will come eventually.

To read the remaining 2 steps, click the link below:!AvLDM

Now that your company has decided it wants to jump into the social media world, it is best to evaluate what information you are displaying to the consumers. Just because you have social media advertisement does not mean you are turning your company into “a work of art” that customers would want to purchase. Organization and brainstorming are always helpful skills with these types of reformations. However, we have provided you with 5 easy steps to figure out how to turn your watercolors into a Picasso.

1) Create a Shortlist. This process if very similar to brainstorming. Collect 5-10 peers and have them generate multiple searchable tags in search engines such as Google or Bing.
2) Do the Detective Work. After step 1, browse the competitors that pop up in the search engines. “How social is their website?” “Which social platforms did they utilize?” “What customers are replying to their blog and what is said as a response?”
3) Analyze the Data. See which competitors are doing the best and what techniques they are using to get these positive results.

To read the last 2 steps, click the link below:

Americans spend a good portion of their time on social media, browsing websites, and looking for new things to learn about. According to a survey conducted, 86% of social media is all business related. If you are not out there with the rest of your competitor, you could be missing out of a chunk of customers. While inexperienced business owners turn to Facebook for their online marketing needs, only 37% of those marketing efforts affect the proper client market. When social media is done correctly, the pool of people exposed to your company will expand be more likely to reach out for your services.

To start, the best way to supercharge your social media strategies is to have a plan. In the beginning of your plan, you should gather all information related to the marketing techniques of the healthcare world and of your competitors. Seeing what does and does not work for other people is a good place to start for your company. Once a large brainstorming session has been conducted for various marketing methods, tying those efforts into real business practices will be the next step to getting the proper marketing goals accomplished.


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Many people think that social media is a waste of time because customers are not out there looking for them. That idea could not be more wrong. Social media is the newest and best invention that clients could have; it is your business and it’s information constantly at their fingertips. Author Grant Cardone makes a statement about his company and how social media has helped benefit his company. “Just three years ago I was oblivious to these tools. Today, my companies have more than 5 million views on YouTube, accumulated 300,000 Facebook followers and another 275,000 active followers on Twitter.”

1. Start. The most important thing to do is to start, and start fast. You don’t need to know anything to do this. Create an account and commit to posting content. That’s all! Nothing is going to happen without starting. Billions of people are using social media worldwide — proof that it’s not complicated.


2. Post often and keep posting. There is no such thing as posting too much content. There are some “experts” out there who discourage frequent posts. They think if you post too often people will quit following you, but in the beginning, you don’t have followers. The only way you are going to get attention is through frequency. Those who quit following you because you post too much aren’t your market and won’t buy from you anyway. If people aren’t complaining about how much you post you are not posting enough. In three years, I posted more than 1,200 videos on YouTube, the social medium I consider to be one of the most powerful. That’s almost 400 videos a year.

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According to the new rise FDA draft guidance document being released, Pharmaceutical ads are on the about to be everywhere. . The new FDA document now allows an increase in these types of ads to show up on social media websites. A comment was made that this was a “good start” in the right direction for marketers. The main focus of this update is that interactive promotional media will have more requirements, which has been seen as a set back for some. Wayne Pines, the president of APCO Worldwide praises the drafted manuscript and explains its guided direction.

The idea behind the revision is to hold the companies accountable for what they are posting on the Internet. The return for this plan is that the ad occurrence will increase. “I think that the regulated companies and the media/communications companies were expecting a much more detailed guidance, setting forth what they can and cannot do with social media,” stated Pines. John Kamp, the Coalition for Healthcare Communication executive director, will come as a benefit with the modest increase in social media. He strongly believes this will not be a “flood gate” of ads, but more of a target to create adequate and foolproof advertisement for healthcare agencies.

To read more about this new change from the FDA, click the link below: