Posts Tagged ‘health marketing’

Admissions for hospitals and health systems are falling as higher insurance rates prompt patients to seek more affordable care elsewhere.  Hospitals, clinics and medical centers spent $1.8 billion last year on media trying to attract patients.

Many organizations are turning to mobile and social marketing that reaches the growing number of consumers who look online for healthcare information- the internet is helping patients make more informed healthcare choices.

Search is key 
Marketers used to utilize TV, radio, print and out-of-home ads to build brand awareness, but search-engine marketing is becoming a more significant part of plans.

Health-care marketers should build responsive sites that emphasize the mobile experience as consumers look for quick and easy access to wellness advice.

Smartphones with advanced video capabilities, like high-definition cameras, make it increasingly possible for patients to connect with quality doctors outside of their region and receive diagnoses. Telemedicine, in which patients receive treatment via Skype/phone also cuts costs for hospitals and patients, which is why more health-care companies are offering this type of support.

 The power of the testimonial is key in health care, as patients and families researching diagnoses often turn to patients with similar experiences. Social media gives hospitals and clinics the chance to share patient stories and connect consumers.

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Marketing strategies can make the difference between a successful and unsuccessful business. The key to a successful dental practice is to avoid major marketing mistakes that many practices find themselves making. Here are some things that you want to avoid:
1. Location, location, location- choosing an unprofitable location can detrimental to your business. You want to find a location with a professional –to population ration that is healthy. You as want to find a location where you have plenty of space to advertise your practice.
2. Phone shoppers- not properly training or managing you telephone can be your practice’s downfall. Your phone specialist must be trained in a way they can turn prospects into patients. Great telephone personalities with the right answers can make a big difference.
3. Internal Marketing System- not having an effective internal marketing system can really hurt a dental practice. Most do have a referral, loyalty and retention program but do not manage them properly. You can help your internal marketing by asking everyone for referrals and by asking in a manner that calls to action.
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Abington Hospital in Abington, PA has being making great strides in the way they are marketing. We’ve all heard the saying “if it ain’t broke don’t fix it,” and that is just was their marketing department is doing. What they are doing is taking their long standing tagline one step forward by making it a campaign. There tagline for many years now has be “the power to heal,” and now they are expanding with the ‘Power’ campaign. They are explaining to their patients what exactly their ‘power’ is focusing on.

Many facilities and organizations can learn from this because it shows that you don’t necessarily start all over. A few changes in a positive direction can bring back previous patients as well as attract new ones.

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Anyone in marketing will tell you that social media is an absolute must when it comes to marketing. However, it is only helpful if you use these sites correctly. Since Facebook has started to reduce the visibility of business pages some practices have decided to use their personal pages to market their organization and this is a big no-no and here is why:
1. You are not allowed to mix personal and business accounts- Facebook’s user- terms do not allow this. If you use your personal page for business your page may be cancelled for violating these terms.
2. Too many friends- personal Facebook pages let you have a max of 5,000 friends where as a business page there is no limit. You may have the option to transfer your friends but you risk losing the majority of those friends in the transfer.
3. The lack of analytics on your personal page- your business page offers more analytics than your personal page. And what’s the point of marketing if you cannot examine what is effective?
For the remaining ‘do’s and don’ts’ please visit:


As 2013 comes to a close it is time to prepare a marketing strategy to move you organization into 2014 and beyond. An article posted to the Huffington Post entitled “Tips to Crank Up Marketing in ’14” is encouraging companies to begin taking stock into their future marketing approach.  Organizations must prepare to go beyond marketing and enter the world of publishing as more uses seek valuable, informative content, not just product sales. Content must be developed and distributed to various social media mediums, through press releases, and via video to channels such as You Tube.


Consideration to the accessibility of such information via mobile platforms and by location is paramount as more users access the information while on the go, typically looking to act on a product in response to an immediate need.  If information is not easily accessible or compatible with the medium the end users chooses they will move on in a rapid fashion.  The optimization of your web page to ensure a high search engine ranking and once selected designed to load at lightning speed is critical to obtaining potential clients and convert them to customers.   


Check out the full article by clicking Tips to Crank Up Marketing in ’14. Entering into a strategic marketing partnership with a professional ensures you are up to date with marketing trends and are able to dedicate your focus to daily operations while ensuring daily generation of the crucial content needed to interact with your potential and current customer base. Contact Koreen Hart of Hart Marketing by calling (321)-662-1660 or via email at You can also check out the Hart website at


           It may seem rudimentary to say the gearing of marketing toward your potential customers is essential but with today’s use of technology and available information most companies are assuming who their customers are without delving into further research.  Customer demographics are more available than ever as illustrated by a recent article posted to the Mashable website entitled “Marketers, Do You Really Know Your Customers?”.  The article encourages companies to know who is looking at your products via the monitoring of user profiles to know who is looking versus who you what to be looking and more importantly who is buying those products.

          In addition to visitor demographics, it is important to note how that visitor accesses product information whether by use of mobile devices, computers, or specific search engines. This information can determine other critical statistics such as conversion rates, average revenue per user, visitor behavior upon accessing the site, and ultimately the best layout for your page.  Visitor profiles also help determine the behavior of particular demographic, who is buying, who is browsing, and other trends to help refine your marketing and website strategy.  The article recommends employing the BUS model of obtaining demographics through behavioral, usage, and situational studies. For a full explanation of the BUS model and more information on getting to know your potential customer demographics check out the article by clicking Marketers, Do You Really Know Your Customers?.

          By entering into a strategic marketing partnership, you can assure implementation of the proper metrics to determine a marketing strategy based on demographics and action. Contact Koreen Hart of Hart Marketing by calling (321)-662-1660 or via email at You can also check out the Hart website at


Dentists love referral business from their patients however, equally as important is marketing to obtain new patients therefore retaining new sources for future referrals.  In an article posted to The dentistry iQ Network website entitled “Marketing – what works and why” by Michael Kesner, DDS, Dr. Kesner illustrates the need for an effective marketing campaign to grow ones business.  Kesner asserts that when constructing your marketing campaign one should be wary of stating the obvious that does little to market the uniqueness of your practice. Marketing to display professionalism, gentleness, continuing of education and use of the latest technology are simply restating what potential customers assuming should be baseline criteria for the practice.

Dr. Kesner poses that the removal of risk for the potential new patient is paramount in a marketing campaign stating marketing will make the phone ring but the removal of risk will get them in the office. This removal of risk may come in the form of reduced fees from the initial visit or free consultations pertaining to potential services. This allows the potential patient to feel out the practice/physician without becoming financially committed and may lead to the establishment of a long-term relationship by beginning to build trust.  In addition, Kesner states that your marketing campaign is only as good as your front desk staff. Front desk staff must be trained how to convert those new calls to customers through a professional, inspiring, and courteous interaction.  Without the proper training of the front desk staff, your practice may be losing valuable patients leading to referrals and the loss of marketing dollars.

Check out the full article by clicking Marketing – what works and why. To speak with a professional about implementation of a strategic marketing plan contact Koreen Hart of Hart Marketing by calling (321)-662-1660 or via email at You can also check out the Hart website at