Posts Tagged ‘communication’

Physicians are constantly looking for way to attract new patients to their practice. Visibility and relationships is key and here are some simple ways you can build your practice and attract new patients:
1. Think about branding- a strong and clear brand is sure fire way to bring in new patients. A strong brand can build trust, comfort and loyalty. You want to make sure your brand message is clear. Your brand should also make you stick out from the competition. Once you have your brand established you must aim for consistency and make sure it is clear on all printed material.
2. Nurture your current patients- make sure to take care of your current patients. If you are consistent in making your patients happy the will tell their friends and family, which in turn could turn into potential new patients. Ask your patients if they are satisfied and they will tell you. If there are thing that need improvement they are the ones that will know. Then once you know you can fix it.
3. Embrace social media- you knew that as coming! There are millions of people communicating over social media everyday. This is the easiest and quickest way to get your medical practice out there. Your page also tells people a lot about you, so if done correctly it can bring in a lot of new patients.
For the other two ways to attract new patients and more on this article please visit: http://www.physicianspractice.com/marketing/five-ways-attract-new-patients-your-medical-practice

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According to the new rise FDA draft guidance document being released, Pharmaceutical ads are on the about to be everywhere. . The new FDA document now allows an increase in these types of ads to show up on social media websites. A comment was made that this was a “good start” in the right direction for marketers. The main focus of this update is that interactive promotional media will have more requirements, which has been seen as a set back for some. Wayne Pines, the president of APCO Worldwide praises the drafted manuscript and explains its guided direction.

The idea behind the revision is to hold the companies accountable for what they are posting on the Internet. The return for this plan is that the ad occurrence will increase. “I think that the regulated companies and the media/communications companies were expecting a much more detailed guidance, setting forth what they can and cannot do with social media,” stated Pines. John Kamp, the Coalition for Healthcare Communication executive director, will come as a benefit with the modest increase in social media. He strongly believes this will not be a “flood gate” of ads, but more of a target to create adequate and foolproof advertisement for healthcare agencies.

To read more about this new change from the FDA, click the link below:

http://www.mmm-online.com/fda-eases-rules-on-ads-in-social-media/article/329225/

For the last 10 years, the office of the surgeon general has declared Thanksgiving “National Family History Day.” Doctors are recommending that while everyone is gathered for the holiday, families should discuss what diseases and illnesses run in the family. This could save lives. According to a government study, 96% of adults surveyed claimed that knowing their family history is important, but only 30% have tried to keep track of their family health history.

There are many diseases and illness that can be passed down genetically, including hemophilia, cystic fibrosis, and sickle cell anemia. Genetics also correlate to the race and ethnicity of ancestors. Without speaking to members of your family, it would be difficult to see the patterns. Finding out about a reoccurring disease early could save you from it.

There are websites emerging such as Ancestory.com and Microsoft HealthVault that allow a person to research their family history and store/share medical records. The internet is helping people find information about their genetics and their health. Certain cancers and other terminal illnesses are known to be passed down.

A second important factor to a person’s health is lifestyle choices, so doctors are also suggesting portion control and moderate exercise of Thanksgiving Day as well as family health communication.

For more about talking with family about genetics visit this link:
http://www.usatoday.com/story/news/nation/2013/11/19/health-history-thanksgiving/3626291/

Until recently, doctors didn’t engage with the patient as openly. Communication usually came from the doctor and told to the patient. But now, things are shifting towards more transparency between doctors and their patients. When they communicate, patients are more likely to follow doctors’ orders when they feel involved in their health care.

Things like how much a procedure costs were rarely discussed between a doctor and their patient beforehand. Now, doctors are making their prices public and patients have the option of electing less expensive procedures than the doctor would have normally recommended.

Executing patient engagement is more difficult than conceptualizing it because physicians and medical professionals are used to being in charge of everything from diagnosis to billing. This has led to a decline in trust and personal patient-physician relationships. More involvement by the patient will hopefully lead to an incline in physician trust and a decline in health care costs.

“We have to move away from models where we’re in charge of everything and start taking some risks in letting the patient get involved in the process,” Don Paulson of University Hospitals in Cleveland recently said.

Head to this link for more about patient autonomy:

http://www.hhnmag.com/hhnmag/jsp/articledisplay.jsp?dcrpath=HHNMAG/Article/data/07JUL2013/0713HHN_healthmatters&domain=HHNMAG