Posts Tagged ‘attract’

Physicians are constantly looking for way to attract new patients to their practice. Visibility and relationships is key and here are some simple ways you can build your practice and attract new patients:
1. Think about branding- a strong and clear brand is sure fire way to bring in new patients. A strong brand can build trust, comfort and loyalty. You want to make sure your brand message is clear. Your brand should also make you stick out from the competition. Once you have your brand established you must aim for consistency and make sure it is clear on all printed material.
2. Nurture your current patients- make sure to take care of your current patients. If you are consistent in making your patients happy the will tell their friends and family, which in turn could turn into potential new patients. Ask your patients if they are satisfied and they will tell you. If there are thing that need improvement they are the ones that will know. Then once you know you can fix it.
3. Embrace social media- you knew that as coming! There are millions of people communicating over social media everyday. This is the easiest and quickest way to get your medical practice out there. Your page also tells people a lot about you, so if done correctly it can bring in a lot of new patients.
For the other two ways to attract new patients and more on this article please visit: http://www.physicianspractice.com/marketing/five-ways-attract-new-patients-your-medical-practice

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Abington Hospital in Abington, PA has being making great strides in the way they are marketing. We’ve all heard the saying “if it ain’t broke don’t fix it,” and that is just was their marketing department is doing. What they are doing is taking their long standing tagline one step forward by making it a campaign. There tagline for many years now has be “the power to heal,” and now they are expanding with the ‘Power’ campaign. They are explaining to their patients what exactly their ‘power’ is focusing on.

Many facilities and organizations can learn from this because it shows that you don’t necessarily start all over. A few changes in a positive direction can bring back previous patients as well as attract new ones.

To read the entire article please visit: http://www.healthleadersmedia.com/page-2/MAR-305210/Hospital-System-Gets-Powerful-Results-from-a-Refreshed-Tag-Line