“Easy-to-execute marketing ideas for all types of dental practices”

Posted: September 29, 2014 in Business to business marketing, Dental Marketing, Healthcare Marketing, Marketing, Medical Marketing
Tags: , , ,

Dental practices are relying more on marketing to attract and retain patients. To successfully keep your practice competitive, follow the three major components below.

Patient services

  • Offer incentives to patients who keep appointments.
  • Reward patients who follow through on recommended treatment plans.
  • Offer rewards for loyalty programs.

Examples for incentives can be free cleanings, discounts, free brushes, or complimentary services.

Targeting

A recent Gallup study shows one third of Americans haven’t made a visit to the dentist during the past year, and it shows a decline in visits among all groups surveyed with the exception of the 65+ age group. In today’s marketplace, dental

practices must meet patients where they are to attract visits or cater to the needs and wants of those patients to obtain that marketshare.

Branding

Characterize your dental practice persona. Use a unique logo and tagline. Incorporate a consistent color scheme and font type. Uphold etiquette requirements for every patient.

To learn more about these components please visit: http://www.dentistryiq.com/articles/2014/10/easy-to-execute-dental-marketing-ideas-for-any-practice.html

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