“In an online world, don’t forget the offliners”

Posted: September 22, 2014 in Business to business marketing, Healthcare Marketing, Marketing, Medical Marketing
Tags: , ,

In today’s marketing environment, it’s almost impossible to not utilize social media.

According to a study by the Pew Research Internet Project, 87% of adults use the internet, and 72% of internet users say they looked online for health information within the past year.  However, these 87% and 72% statistics have a flip side: 13% of people are NOT using the internet at all, and 28% of internet users are NOT looking online for health information.

As the trend to communicate with and educate patients online continues to dominate, we can’t lose sight of the “offliners”—those who don’t share or seek health information online.

There are many reasons people are not looking online for health information.  A Pew analysis reports that “age and education are the most significant predictors of internet access, followed by health and disability status.”  Pew also reports that three-quarters of US adults who have less than a high-school education say they do not get health information online.

No matter what the reason, there is another fundamental truth that we must not forget.  People still crave personal interaction.  There’s a level of trust that happens when you have an in-person relationship that just can’t be recreated online.

To read more please visit: http://www.mmm-online.com/in-an-online-world-dont-forget-the-offliners/article/372791/

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