“Why Digital Marketing Has Become the Health-Care Industry’s Rx for Revenue”

Posted: September 18, 2014 in Uncategorized
Tags: , , , , ,

Admissions for hospitals and health systems are falling as higher insurance rates prompt patients to seek more affordable care elsewhere.  Hospitals, clinics and medical centers spent $1.8 billion last year on media trying to attract patients.

Many organizations are turning to mobile and social marketing that reaches the growing number of consumers who look online for healthcare information- the internet is helping patients make more informed healthcare choices.

Search is key 
Marketers used to utilize TV, radio, print and out-of-home ads to build brand awareness, but search-engine marketing is becoming a more significant part of plans.

Mobile 
Health-care marketers should build responsive sites that emphasize the mobile experience as consumers look for quick and easy access to wellness advice.

Smartphones with advanced video capabilities, like high-definition cameras, make it increasingly possible for patients to connect with quality doctors outside of their region and receive diagnoses. Telemedicine, in which patients receive treatment via Skype/phone also cuts costs for hospitals and patients, which is why more health-care companies are offering this type of support.

Social
 The power of the testimonial is key in health care, as patients and families researching diagnoses often turn to patients with similar experiences. Social media gives hospitals and clinics the chance to share patient stories and connect consumers.

To learn more about digital marketing please visit: http://adage.com/article/digital/digital-health-care-industry-s-rx-revenue/294940/

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