Abington Hospital in Abington, PA has being making great strides in the way they are marketing. We’ve all heard the saying “if it ain’t broke don’t fix it,” and that is just was their marketing department is doing. What they are doing is taking their long standing tagline one step forward by making it a campaign. There tagline for many years now has be “the power to heal,” and now they are expanding with the ‘Power’ campaign. They are explaining to their patients what exactly their ‘power’ is focusing on.

Many facilities and organizations can learn from this because it shows that you don’t necessarily start all over. A few changes in a positive direction can bring back previous patients as well as attract new ones.

To read the entire article please visit: http://www.healthleadersmedia.com/page-2/MAR-305210/Hospital-System-Gets-Powerful-Results-from-a-Refreshed-Tag-Line

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