Anyone in marketing will tell you that social media is an absolute must when it comes to marketing. However, it is only helpful if you use these sites correctly. Since Facebook has started to reduce the visibility of business pages some practices have decided to use their personal pages to market their organization and this is a big no-no and here is why:
1. You are not allowed to mix personal and business accounts- Facebook’s user- terms do not allow this. If you use your personal page for business your page may be cancelled for violating these terms.
2. Too many friends- personal Facebook pages let you have a max of 5,000 friends where as a business page there is no limit. You may have the option to transfer your friends but you risk losing the majority of those friends in the transfer.
3. The lack of analytics on your personal page- your business page offers more analytics than your personal page. And what’s the point of marketing if you cannot examine what is effective?
For the remaining ‘do’s and don’ts’ please visit: http://www.physicianspractice.com/blog/facebook-dos-and-donts-your-medical-practice?GUID=486EE5D3-4BF0-4FD4-AD7F-9DC7CAE60C0C&rememberme=1&ts=03062014

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