Physician involvement becomes more and more important in healthcare marketing every day. This makes sense because what do patients go to healthcare facilities for? To see the doctor of course! It is no wonder marketing departments have been teaming up with physicians to develop strategies and marketing goals for their organizations.
One major way physicians can be involved in marketing is through patient acquisition. Christine Holt said it best, “physicians deliver a patient experience that either reinforces the brand or not.” Through referrals and their affiliations with healthcare physicians drive patient volumes. At the end of the day healthcare is all about the patients’ outcomes, visits and volume. With these increasing so will ROI, page views and open rates.
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