Have you ever heard it’s not what you say but how you say it? Well this holds true and plays a big role in healthcare marketing and health literacy. Not everyone reading your website or visiting your facility understands medical jargon. This is why we must advertise and deliver healthcare in a way that people will understand. A couple of ways health literacy may help your organization are:
– Increased enrollment
– Higher utilization rates
How does health literacy help in those areas you ask? When people understand what exactly you are providing they don’t feel a need to ask so many questions. They see the programs you offer and that they are easily accessible. People want things made simple and better they understand the easier it becomes.
For more on this article please visit: http://www.mmm-online.com/health-literacy-the-language-of-a-blockbuster/article/343615/


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