We live in a world where we have an unbelievable amount of information at our fingertips. Industries are developing new tools for their costumers to engage digitally with their brands and products. It seems like all industries are using digital marketing to attract the consumer with retailers offering coupons or restaurants making it easier to make reservations or order online.
Healthcare, however, seems to be falling short. Sure health care has taken part with health monitoring apps and online patient portals but there is so much more the health care industry can take advantage of. Marketers can use these digital tools to improve patients’ health experiences. Make it easier for facilities to interact online with their patients and build relationships with current and future patients. Health care facility can also use these tools to empower the patient. Teach them how to take charge of their own health.
Read more at: http://www.healthcarecommunication.com/Mobile/Articles/11963.aspx#


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