Sometimes the best thing an organization can do for their business is redesign their website to draw in more costumers. It is no different for healthcare facilities who are trying to bring in new patients. Many health facility marketers have trouble developing content because the staff is usually busy helping the patient and not documenting enough useful information that can be placed on their website. Some good points to consider when redesigning are as follows:
1-Your website should have a digital roadmap. This means have technology work for you and your needs. Find out what your patients use the most and align that with your digital media. This can be anything from mobile apps to online ads. Online marketing is always a good idea.
2- Organization is key. Make sure the website is organized in a way that the patient can navigate and find what they are looking for quick and easy.
3-Patients must be number one priority. Healthcare is in business to help the patient. Without them there would be no facility. It is no wonder they must be the number one concern when redesigning. The facility must ask them self what can our website do to help our patients. Adding chat with expert options, online bill paying and referral requests are a few additions that can help facilities tremendously.
4- Content should explain how you are helping the patient. There is so much information that can be placed on a health facilities website that it can sometimes be overwhelming. When a potential patient goes to your website they should see what you offer and why they should choose you over any other facility. There is no need for filler information such as description of disease or illness because they most likely already have background information if they are looking for treatment.

For the remaining points please click the link:
http://www.healthcarecommunication.com/PublicRelations/Articles/12068.aspx

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