Posted: February 24, 2014 in Uncategorized
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While plenty of stores seem to know how to market their merchandise efficiently, it does not come easy to all. While the business industry was slow to welcome to World Wide Web into it’s home, 2014 has been all about social media marketing. Originally starting with General Electric and leading to Maersk, B2B companies are beginning to realize the potential of the Internet. Employers can do various amounts of marketing techniques, fashion a brand statement, and even recruit future employees.

According to the AdAge survey, 80% of B2B markets intend on increasing the amount of digital spending within the last year for marketing purposes. To begin this process for your company, there are 5 main steps you should follow. The first step, as always, is to create and invest in a strategic plan. While many employers wish to dive right into the fun of social media, it is vital to take time with this first step. Goals must be defined and there must be a way of measuring them. Deadlines must be set and there must be step-by-step procedures to get there. While designing this strategy, it is important to know that what may work for one business does not work for all.


To read more about the remaining 4 strategies, click the link below: http://www.fastcompany.com/3026450/dialed/5-relativity-simple-steps-to-b2b-social-media-marketing-success



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