In journalism, the term, “Content is King,” is thrown around on numerous occasions. The idea behind this phrase is that the more information you share with your audience, the more the audience will feel the connection with your work and want to continue reading and investing their time. The same concept can be applied to the legal field of marketing. Content marketing is one of the most underrated sources attorneys can use. There is this false idea that if the attorney tells them everything there is to know, they will not use your services and will attempt to figure it out for themselves. When in reality, if you share information and appear to know everything, they will want to come to you for help.

According to the president of the American Marketing Association-Madison, J. Michol Banes, “Content marketing is attracting and retaining clients/customers through creating, distributing, and curating relevant content.” The point behind this type of marketing is to present credible and trustworthy information to the clients. Once you have earned the audience’s trust, they will return for your services. First and foremost, you must develop a strategy and decide what your firm needs to grow. Do you need more incoming cases? Is the website slacking in appearance and updated information? What is your current advertising just not making the cut?

 

To read more about fixing these issues, click the link below:http://wislawjournal.com/2014/02/21/the-keys-to-content-marketing/

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