Integrating nostalgia with today’s marketing

Posted: January 21, 2014 in Uncategorized
Tags: , , , ,

What is one element in common with whiskey, shampoo, floppy disks, and video games? The means in which its producers effectively integrate nostalgia into their modern day marketing mix. Being able to integrate “what was” with “what’s now” has allowed top brands such as Old Navy and Arby’s to effectively attract and retain clients. Here are some tips to increase your organizations’ Brand Power Index (BPI):
– Incorporating a classic celebrity or icon within promotions
Read more about Jack Daniels’ Sinatra Select’ and its impact on the company BPI
– Utilizing social media to foster fan nostalgia
Read more about how Herbal’s Essences’ throwback commercial increased BPI
– Reflecting and revising marketing that previously worked
Read more about how Microsoft increased BPI from focusing on past generations


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s