Marketing is no longer a “one-add- fits-all” proposition and now requires tailoring experiences to each individual or community to optimize marketing results. Marketing in today’s world means the generation of multiple contents designed with each unique audience in mind.  While a company may only feature a single product, how they product is used may differ greatly based on the needs of the individual.  By curating experiences unique to an individual or that individual’s comment one can ensure maximum content shareability for greater saturation into that community. In essence, through the creation of multiple streams of content, each visitor has the opportunity to extract information that speaks directly to them rather than passing by a single option, they deem of little value.

For an in-depth look at the importance of optimizing unique content for a diverse audience check out the article posted to the Forbes website by Krisztina “Z” Holly entitled Why Curated Experiences Are The New Future Of Marketing. Since creating tailored content is a time consuming proposition the use of a marketing professional will allow you to focus on business related matters while ensuring the meeting of your content marketing needs.  Contact Koreen Hart of Hart Marketing by calling (321)-662-1660 or via email at koreen@hartincorporated.com. You can also check out the Hart website at http://www.hartincorporated.com/#.

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