Insurance Ads Play Off Fears of Healthcare Law

Posted: October 28, 2013 in Uncategorized
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Insurance companies are making ad campaigns against ObamaCare. The ads are appearing on TV and are aimed at people who are confused about the healthcare law chances. The insurers are hoping that invoking fear towards the new act will persuade people into opening policies with their companies. Many people know you must be insured by the beginning of next year or there will be a penalty, but not much more than that. Insurance agencies want to pull customers in by making them feel afraid of the new changes.

Intimidating people into doing business with you is not a new tactic. With the recent problems with the HealthCare.gov website, it is not surprising that the insurance companies are using this it or that it’s working. Regular insurance policies have been around for a long time, so most people will feel they are easier to understand. If you must have insurance either way, insurers are going to persuade you to work with them and not the government marketplaces.

Many insurance companies are not entering government marketplace exchanges until they see how they operate first. The companies are focusing on drawing in employers and individuals before the deadline. Their sales pitch is that they are someone to turn to during confusing and changing times.

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