An article published on The Guardian website chronicles the marketing efforts of a UK based company named Brush Baby Ltd. Brush Baby has realized the marketing power mothers possess and is concentrating on generating valuable and shareable content to harness the power of social network marketing.  While Brush Baby has a product that is marketable to families and dental practices alike, the article provides great insight in regards to their general marketing approach.

Social network marketing has grown past simple advertising into a powerful tool to generate valuable, shareable content to inform customers and become a trusted source of content for both the online and local community. Generating e-newsletters, e-factsheets sound bites, you tube videos, blogs, Facebook content and a myriad of other social networking content you can harness the power of perhaps one of the greatest marketers your business can have, the mother.  First hand reviews of your services and the sharing of your content by mothers can lend credibility to your business in the community while getting the word out about valuable services you provide. Brush baby Ltd uses national awareness dates such as “national smile month” to beef up their marketing and piggyback on these days of national conciseness to generate unique content to increase the company profile.

For more information about the generation of valuable, shareable content, contact Koreen Hart of Hart Marketing by calling (321)-662-1660 or via email at koreen@hartincorporated.com. You can also check out the Hart website at http://www.hartincorporated.com/#.

A content marketing professional can allow you to focus on the daily operations of your business while insuring the generation of trusted content for your community.

 

To read more about the article published to The Guardian entitled Marketing and PR excellence: Brush-Baby Ltd just click on the title.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s