With all the talk of search engine optimization, content marketing, and social marketing just to name a few,  one can lose sight of perhaps the best marketers of all, current customers. Today’s marketing approach focuses on the generation of shareable content between friends and like-minded individuals in the hopes of creating a community or becoming part of a community where your message, and ultimately your services are valued.  By enhancing patient satisfaction, you are catering to a captive audience within a community you have already founded.

In a recent article posted to physicianspractice.com Aubrey Westgate provides great insight into Five Easy Ways To Boost Patient Satisfaction At Your Practice.  Westgate states that not only can boosting patient satisfaction lead to great referrals due to the changing payer landscape, patient satisfaction is becoming a necessary metric to meet for reimbursement.  Westgate highlights the use of C.L.E.A.R, an acronym for the necessary basics to boost patient satisfaction. While the video presentation is a bit dry, it is a straightforward reminder to treat the individual and not the disease. By approaching each person as an autonomous individual, we can ensure a level of satisfaction unique to that individual. To learn more about ways to boost patient satisfaction and the C.L.E.A.R acronym click on the link above and view the video presentation.

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