In another great article posted on The Dentistry iQ Network, Glenn Lombardi outlines 5 Lessons in expert social media marketing. During the weekly marketing research I conduct, the reoccurring theme is participation and interaction. All too often practices are posting content pertaining to their practice as their sole source of social information. This breaks the primary rule of social media, the production of quality, shareable content. Lombardi states that the approach to social media must be content before sales with the goal of educating, entertaining, and engaging (Lombardi’s 3-E’s).

One you have posted, interact with those that share your content, post responses, and seek out unrelated content to your posts to broaden your social circle. It is not enough just to be present on social media; you must be an active player to reap the true benefits of social media for your practice. Check out Glenn Lombardi’s article by clicking the link above for more helpful marketing must such as post consistency, content diversity based on platform, and a healthy blend of all social media available.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s