The ability to obtain referrals from current patients can breathe new financial life to a practice. A recent blog by Jill Nesbitt titled Grow from your past success chronicles several simple steps to ensure your firm is maximizing its marketing success and referrals.

Nesbitt advises documentation of every new referral by inquiring of the new patient who refers them to the practice. A simple thank you to the referring patient in the form of a card or in person can make all the difference to ensure future referrals from that patient as well as adding a personalized touch. Nesbitt also recommends that use of tracking software (or a spreadsheet) to break down where additional referrals ore coming from whether it be patients, yellow pages, internet, or other various sources. By compiling the spreadsheet or running a report at least every six months practices can gain insight into the allocation of valuable marketing dollars. The implementation of referral metrics combined with a strategic marketing partner can ensure your efforts are focused and the maximization on return of your marketing dollar.


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