Lawyers and healthcare providers are beginning to feel the positive effects of the baby boomer generation as more elderly begin to retire seeking more healthcare and legal services. For lawyers this is a keen opportunity to provide estate-planning services, asset protection for Medicaid qualification, living wills, power of attorney, conflicts over Medicare, Medicaid, SSI, and a variety of other legal issues. For the law firm that does not practice in the specialty now may be a good time at partnerships or taking on additional staff that do work in the field as a potential revenue stream. Many low-income seniors will also need help in these area and may provide a good source of charitable work in the community to continue to positively influence the community and increase exposure of the firm. The Elderly are also a good source of referrals among family and within the community and will become advocates of your practice when provided with quality services.
Healthcare providers are also looking at the retirement of the baby boom generation as a potential new revenue stream. The addition of a retirement facility or home health business to your portfolio can provide fresh revenue to your practice, enhance exposure in the community, and have a positive impact on the lives of our elderly. If the addition of a facility seems a daunting task, you may look at providing services at facilities themselves in an effort to increase clients and/or seek contracts for work.

Head over to and check out the article on 2014 Marketing Trends Are Leaning to the Baby Boomer or check out this blog titled Why You Need a Customer Service Strategy Tailored to Baby Boomers to learn more.


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