Why Healthcare Providers Should Embrace Online Networking

Posted: September 4, 2013 in Uncategorized
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The internet is the fastest growing place to find information; millions are going online for healthcare needs. It is a vital source for communication between providers and their patients. Healthcare marketing is expanding vastly, reaching even wider audiences than ever before. According to Windhill, these are some of the essential benefits and advantages that come from online healthcare marketing.

  1. Increase traffic to your website – For healthcare providers that have already established a running website, increasing the amount of people directed to it is important. A website’s worth is based on how many people it can benefit, which can in turn determine your profit.
  2. Reach out to a wider audience – The number of people who have access to the internet is growing exponentially; 2.4 billion people worldwide use the internet as of December 2012, says pingdom.com. Only through the internet can you have the ability to reach that level of audience density.
  3. It is cost effective – Online networking is one of the cheapest forms of advertising and it can give you one of the highest rates of return on your investment.
  4. Offers accessibility to healthcare seekers – Instead of being in an office or constantly monitoring a phone, the internet is accessible 24/7. It is always available to the public no matter the place or time they are seeking information.
  5. Increase awareness about your services – Search engines are extremely important. Having a link to your website come up instantly upon searching keywords can award you a substantial amount of website traffic. Gigaom.com estimates out of all internet searches, 80 percent are health related. There have been studies done by PEW Research Center revealing that 77 percent of these healthcare internet searches start through a search engine.

The internet has endless opportunities if you use the correct marketing tools and strategies. Visit the link below for more information.



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