Front-line staff, administrators and practitioners can be excellent brand ambassadors to a practice or health system. When facilities are searching for avenues to increase social interaction, employees can be the most apt and effective audience. Here are examples of health systems using their employees in marketing and advertising campaigns:

  1. Tennova’s Rebranding Campaign. Created in 2011 when Health Management Associates (HMA) bought Knoxville, TN–based Mercy Health Partners, this six-hospital system was renamed Tennova. But, instead of just announcing the new name with a press release, HMA used it as an opportunity to kick off a full-scale branding multimedia branding campaign that featured physicians, chaplains, and volunteers in its ads.
  2. P4 Health at Ohio State University’s Wexner Medical Center. This campaign, launched at the end of 2012, was aimed at “4 P’s” of health and wellness: Predictive, Preventative, Personalized, and Participatory, hence the name, P4 Health.
  3. Advocate Sherman Hospital’s Heart Healthy Facebook campaign. To celebrate American Heart Month this past February, Sherman Hospital (formerly Sherman Health Systems) launched a daily heart health tip.

Read more about each example at:


  1. Great post. If you’re interested, one of my coworkers published this list of hospital name/brand changes: Feel free to share your thoughts on it.

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