In healthcare marketing, producing dynamic and descriptive diction can present difficulties when attempting to avoid common words that that have lost their impact. HealthLeaders Media correspondent Jacqueline Fellows highlights syntax not synonymous with success in healthcare marketing.

Healthcare marketing executives have developed their own list of words to avoid within the industry and campaigns. Adapted from a 1970s comedic segment by George Carlin, executives highlight seven words that should not be utilized in internal or external marketing strategies:

  1. Comprehensive
  2. Integrated
  3. Continuum
  4. Advanced
  5. Care
  6. Close
  7. Multi-disciplinary

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